Alpha Universe | Read the latest stories from our European Ambassadors and Video Creators.

‘Autumn’ Photography Competition

Submit your best images of Autumn via our α Universe Instagram account and you could win a choice of amazing prizes!

swans on the river in autumn

Italian photographer Marco Ronconi harnessed the power of Sony Alpha 1 to bring to life 'Hueco Mundo', an exploration of the similarities of two disparate deserts.

arctic fox walking down a snowy hill in a blizzard

A Marriage of Beauty and Simplicity

Cristiano Ostinelli

Wedding expert Cristiano Ostinelli on why his photography is a marriage of his Sony Alpha 1 and Alpha 9 II, and his creativity and willingness to learn.

bride standing in the shade overlooking a lake

Shooting the Dutch National Ballet

Brendan de Clercq

Using his Sony Alpha gear to showcase the skill of artists that inspire him, Brendan de Clercq finds a rich and satisfying vein of documentary subjects within the Dutch National Ballet.

seated ballet dancer leaning forward

Exploring the Ocean

Ricardo Nascimento

Ricardo Nascimento, an intrepid underwater photographer who has partnered with Sony, delves into the depths capturing incredible shots of whales that also help biologists learn more about the ocean world.

group of whales underwater

We are proud to feature some of the world's most respected and celebrated photographers and content creators from all over Europe

Explore all Ambassadors

Sandra Åberg | Sony Europe Imaging Ambassador

Sandra Åberg

Chris Schmid | Sony Europe Imaging Ambassador

Chris Schmid

Pablo Gil | Sony Europe Imaging Ambassador

Pablo Gil

Carmen Huter

Quick links

ilhan eroglu misty green landscape at dawn

Sony Interactive Lensbooks

bird in flight with a worm in its mouth

Staffan Widstrand

How I Shoot | Photographing Birds

ole salomonsen sony alpha 7RM3 aurora over a frozen road

Ole Christian Salomonsen

How I Shoot | Photographing the Northern Lights

brian may from queen playing his guitar on stage

petar sabol sony alpha 7RIII butterfly with wings spread holding on to a plant stem

How I Shoot | Extreme Macro

Tomasz Tomaszewski portrait of a man in tribal costume

Tomasz Tomaszewski - Gaze

mist over a mountain in madeira

Alpha 7R V | Exploring Madeira

white flowers frozen in ice

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