Official Video Text  Transcript

Description

BRAVIA XR logo.

Music plays.

Subtitle

World's first cognitive intelligence TV

Disclaimer

Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.

Subtitle

Revolutionary OLED pictures / Truly immersive sound experience

Description

BRAVIA XR A90J in a sophisticated living room.

A seamless design that enhances sense of immersion. The display is very thin and the stand is simple.

Subtitle

A90J

Description

A swell of light wraps around countless chip-like objects, and as it bursts, a SONY XR chip image appears.

XR Picture / XR Sound logo on the left and right.

Subtitle

World's first cognitive intelligence TV

Description

The XR Picture logo remains, and XR Clarity, XR Color, XR Contrast, and XR Motion logos appear.

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XR Clarity

Subtitle

Recreating lost texture, the intelligent way

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XR 4K Upscaling

Description

Video of a hawk.

A white line traces the hawk’s outline, and image is shown crisply.

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XR Contrast

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Real life depth with ultimate blacks and our brightest ever OLED pictures

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XR OLED Contrast Pro

Description

Night view of Las Vegas.

Blackness becomes clear, and night view shows crisply and vividly.

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XR Color

Subtitle

A wide palette of naturally beautiful colors

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XR Triluminos Pro

Description

Colorful flowers.

Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.

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XR Motion

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Intelligent motion processing for fast-moving, blur-free scenes

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XR Motion Clarity

Description

A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

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XR Sound Position

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The screen is the speaker, sound perfectly matches action

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Acoustic Surface Audio+

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

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XR Surround

Subtitle

All your entertainment upscaled to 3D surround sound

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3D Surround Upscaling

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

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Supreme pictures and sound, whatever the environment

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Ambient Optimization

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Optimising color and brightness of the picture to the light source

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Light & Color Sensor

Description

Video of mountain fog flowing over mountain ridge.

Brightness and contrast meters change according to brightness of room.

Light & Color Sensor determines whether it is natural light or electric light, and the color and brightness of the image are optimized for the indoor environment.

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Detecting your position and optimising sound

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Acoustic Auto Calibration

Description

Man sitting on sofa, watching TV.

Video of fireworks bursting.

The shape of room and position of man are determined by a test sound from the TV, resulting in the optimal sound reaching the man’s position.

When man moves to another position, sound is optimized for that position.

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BRAVIA XR

Subtitle

A90J

Description

Beautiful display of BRAVIA XR A90J.

Description

Movie ends with Sony’s logo.