Official Video Text  Transcript

Description

BRAVIA XR logo.

Music plays.

 

Description

BRAVIA XR X90K/P in a sophisticated living room.

Thin, simple stand.

 

Subtitle

X90K/P

 

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

 

Subtitle

Next generation picture and sound with Cognitive Intelligence

 

Description

The XR Picture logo remains, and XR Color, XR Contrast, XR Clarity, and XR Motion logos appear.

 

Logo

XR Color

 

Subtitle

A wide color spectrum for real-world shades and hues

 

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XR Triluminos Pro

 

Description

Colorful flowers.

Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.

 

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XR Contrast

 

Subtitle

Enjoy more depth with deep blacks and extra brightness

 

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Full Array LED / XR Contrast Booster 10

 

Description

Video of aurora.

Screen splits. One screen shows black and white dots representing LEDs, creating contrast in the aurora video.

XR Contrast adjusts contrast, making night sky a deeper black and aurora lights more vivid.

 

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XR Clarity

 

Subtitle

Recreating lost texture, all your content upscaled to 4K

 

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XR 4K Upscaling

 

Description

Video of an eagle.

A white line traces the eagle’s outline, and image is shown crisply.

 

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XR Motion

 

Subtitle

Intelligent motion processing for fast-moving, blur-free scenes

 

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XR Motion Clarity

 

Description

A kite surfer slides into colored balls. As the video’s frame rate is increased, the video is played smoothly without blur.

 

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

 

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XR Sound Position

 

Subtitle

Powerful sound from the screen, matches picture precisely

 

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Acoustic Multi Audio

 

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

 

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XR Surround

 

Subtitle

All your entertainment upscaled to 3D surround sound

 

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3D Surround Upscaling

 

 

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

 

Subtitle

Step up to even better viewing, optimized with BRAVIA CAM

 

Description

Ambient Optimization PRO logo under the subtitle.

 

Disclaimer

This feature will be available via a future firmware update.

 

Subtitle

Discover new ways to enjoy TV with BRAVIA CAM

 

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BRAVIA CAM, CES Award 2022

 

Description

BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.

 

Disclaimer

BRAVIA CAM CMU-BC1 sold separately. / BRAVIA CAM CMU-BC1 availability varies by region.

 

Subtitle

Every picture, optimized to your position and room

 

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Ambient Optimization PRO

 

Description

Man sitting on sofa, watching TV.

Yellow liquid and bubbles.

There is a brightness adjustment bar.

When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.

 

Subtitle

The ideal sound experience from anywhere

 

Description

Rock band playing.

Sound jumps from screen toward man sitting on sofa.

There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.

 

Subtitle

Hear voices clearly, no matter where you are

 

Description

A couple talking in movie theater.

When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.

 

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BRAVIA XR

 

Subtitle

X90K/P

 

Description

Beautiful display of BRAVIA XR X90K/P.

 

Disclaimer

The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

 

Description

Movie ends with Sony’s logo.