Made to Entertain

Our new BRAVIA XR line-up is designed to enhance the entertainment content that you love. Stark brilliance with absolute contrast. Cinematic audio with our unique sound from screen technology. Packed with gaming features including exclusive Perfect for PlayStation ® 5 capabilities. Find the best TV for your entertainment content.

Play Video

Please accept Youtube cookies to watch this video

Access your cookie preferences below and make sure to switch on the Youtube cookie under the 'Functional' section.

 What content do you love?
Sports
FULL ARRAY LED Thumb Image
Mini LED/Full Array LED
Explore Models
Movie
OLED Thumb Image
OLEDs
Explore Models
Game
FULL ARRAY LED Thumb Image
Mini LED/Full Array LED
Explore Models
Anime
FULL ARRAY LED Thumb Image
Mini LED/Full Array LED
Explore Models
Canvas
/campaign/EU/choose-tv/PROD/api /campaign/EU/choose-tv/STG/api en_LV
Made for sports
Stark Brilliance

Ultimate brightness and contrast to capture real-world detail with color and clarity. Uncompromising picture quality from any angle in any environment, at anytime of the day. Meaning you can enjoy the perfect game, day or night, with your friends and family, and from the comfort of your sofa.

Explore Models
Mini LED/Full Array LED for ultimate contrast

Flawless contrast and brightness is made possible by our intelligent Cognitive Processor XR. With precise analysis and control, pictures are more dynamic with incredibly dazzling lights, deep blacks, and beautifully natural mid tones just as you see in real life.

Explore Models
Blur-free and smooth picture

Intelligent motion processing for fast-moving objects across frames that keeps everything bright. This means you can see every sprint, jump, or cycle, without blur - just how you would if you were there at the event.

Explore Models
Any angle, any environment

Got friends over to watch the match? Viewing from the sides can be disappointing on some TVs, but our X-Wide Angle technology ensures the picture quality and colour stays consistent. Also comes with anti reflection technology.

Explore Models
Upgrade your sound to Surround Sound

Along with realistic visuals, bring the sound of the stadium home. This TV can upgrade any sound to surround sound, so you can hear the cheering crowds all around you, as if you are there with the team.

Explore Models
Made for movie
Sony’s screen is the speaker

Did you know that conventional TVs emit sound from beneath the screen, meaning that the sound doesn't match the action? Our unique technology uses the screen as the speaker, so that you hear the sound where it is coming from. Together with the true picture quality recreated by Cognitive Processor XR and the thousands of movies included with BRAVIA CORE, BRAVIA XR is perfect for movie buffs.

Explore Models
Structured just like the cinema screen

Did you know that cinema screens have small holes with speakers behind? This is so that the sound perfectly matches the action. Acoustic Surface Audio+ is structured like a cinema, by making the screen itself the speaker. Meaning you can enjoy an immersive sound experience with sound that matches the action, just like the cinema.

Explore Models
Transform your TV into a centre speaker 

Want to take your sound to next level with soundbar? Usually, TV speakers are inactive when you connect to a soundbar. But Sony's matching soundbar uses the TV as the center speaker, so you can enjoy both the powerful bass from soundbar and the right sound position from your TV speaker. Why should good TV sound quality go to waste?

Explore Models
True black and outstanding brightness

Our stunning new OLED panel with XR OLED Contrast Pro boost the colour and contrast like never before. Blacks are now so crisp and complete, it feels like being transported into a faraway galaxy when watching your favourite space movie!

Explore Models
Bring the cinematic experience home, enjoy movies included with BRAVIA XR™

Thousands of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR TV owners, choose up to 20 movies to redeem in the highest Pure Stream quality, with 24 months of unlimited streaming.

Explore Models
Made for gaming
Perfect for Playstation®5

Only BRAVIA XR TVs automatically adjust and optimise the picture to the best settings for your PlayStation®5 console. Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Explore Models
Dedicated Gaming Menu for those commited to winning

All the gaming status, setting and assist functions will be gathered in one place. This includes VRR (on or off), Motion Blur Reduction, Black Equaliser to make your screen brighter, and more.

Explore Models
The essentials for gaming - HDMI 2.1 | 4K120p | VRR | ALLM

With up to a massive 120 frames per second (4k/120fps) for near instant on-screen action, you can take on a range of shooting, sports or high-performance challenges.

Explore Models
Picture and Sound Quality for immersive gaming

Sometimes, its not all just about winning. Sometimes you want to sink in the fantasy world of gaming. BRAVIA XR screens are a fantastic showcase for the gorgeous graphics and immersive soundscapes that bring games to life.

Explore Models
Made for anime
Access the world's largest anime library and experience it in the quality it deserves

With the click of a button, instantly enjoy the very best in anime with Crunchyroll. Along with the super colorful, pristine, clear images and sound, prepare to immerse yourself into the stories of your favorite characters and anime series.

Explore Models
A Bright and Colourful World

BRAVIA XR offers stark beauty and amazing contrast in its visuals, bringing you more in-depth detail than ever before. XR Triluminos Pro display is infused with over a billion different shades and hues and a wide color gamut to accurately bring to life elements like the grass and sky.

Explore Models
Voice Clarity

Why waste great content if you can't hear the dialogue? BRAVIA XR intelligently analyses sound making voices easier to hear without the need to turn the volume up. Now you can watch your favourite anime, even after your family has gone to bed.

Explore Models
Smart / Eco
Access over 700,000 apps with just your voice

Access content easily, however you like, using your voice, gestures, or simply your remote. With access to over 700,000 apps, find the content and services for all your needs. Want more? You can enjoy the best entertainment while also taking care of the environment.

Explore Models
Voice Control your TV

No need to find your remote control. Set aside the remote and control your TV hands free! Make life easier with Voice Search, just ask to find a specific title, search by genre, and get personalised recommendations.

Explore Models
Designed with eco friendly features

BRAVIA is packed with eco features. For example, smart backlight control to uses energy intelligently. Manage all of your eco-related settings in one place with ease, and reduce energy consumption by up to 32%. It is created from recycled materials. Because we believe entertainment can still be enjoyed whilst being friendly to the planet.

Explore Models
Your favorite OTT Apps

Get the very best from your favorite apps with a variety of unique entertainment features across the BRAVIA range. See all your favorite movies in a completely new way with more drama and realism.

Learn more

Ultimate immersive experience by combining Sony Soundbar

Usually, TV speakers are inactive when you connect to a soundbar. But Sony's matching soundbar uses the TV as the center speaker, so you can enjoy both the powerful bass from soundbar and the right sound position from your TV speaker. Why should good TV sound quality go to waste? 

 

A7000
A7000

7.1ch Soundbar

More details
A5000
A5000

 5.1ch Soundbar 

More details
A3000
A3000

3.1ch Soundbar

More details
Download the PDF file now