The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.
To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognises individual objects in these zones better than ever before. What's more, they can cross-analyse around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.
When the different elements that make up a TV picture are looked at individually and all elements adjusted to the same level, the results can feel artificial and take the viewer out of the experience. With cross-analysation, each element is adjusted to its best final outcome, in conjunction with each other, so everything is in harmony and feels totally natural.
Hear from the engineering team behind the new BRAVIA XR TVs about what drove them to create a completely new type of TV processor.
Hear from the creative team behind the BRAVIA XR design about its minimalism concept, with extremely narrow bezels and a one slate design that delivers a truly immersive experience at home.
Learn about the philosophy behind BRAVIA XR with Cognitive Processor XR inside and how it enhances vision and sound for an experience that's more realistic than ever before. See interviews with our partners about BRAVIA CORE and Google TV about their involvement in these features.