With BRAVIA, you will be able to enjoy the most immersive TV experiences and stunning designs, right alongside innovations to lower environmental impact by helping reduce energy consumption and the use of non-renewable resources. It's easy to choose your own settings with BRAVIA to further contribute to reducing environmental impact.
Advanced engineering for the environment
To reduce environmental impact, we are working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.
With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customise energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place, and visualise the contribution you are making to reduce environmental impact.
By attaching BRAVIA CAM to detect viewer movement, the screen can be automatically dimmed to minimise power consumption when there is no one in front of the TV, reducing energy use by up to approximately 32%.
Our unique signal processing is designed to deliver both exceptional contrast and optimal energy use. By re-allocating power from dim to bright parts of the image, you can enjoy more realistic pictures as well as reduce energy usage by up to approximately 33%.
High product quality using recycled materials
Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. For example, our OLED TVsuse SORPLAS™, Sony’s very own recycled plastic, for the rear cover, the largest TV part by area, reducing overall virgin plastic use by approximately 60%.
It can be more difficult to achieve certain qualities of appearance when using recycled plastic materials for exterior parts. However, our SORPLAS recycled plastics can be used with careful raw material selection, composition adjustment during manufacturing, and a proprietary additive recipe, and achieve the beautiful high-gloss black finish customers expect from BRAVIA.
Plastic for home appliances such as TVs contains additives for strength and fire retardancy. The material development for SORPLAS allows minimal use of additives to achieve material properties equal to conventional TVs using general plastic. As a result, the TV will have a long useful lifetime, and a smaller environmental footprint.
SORPLAS is a recycled plastic made from used water bottles, waste optical discs collected from factories and markets, and a proprietary flame retardant. One advantage of SORPLAS is that it won’t degrade too much, even after being recycled several times. Recycled SORPLAS parts have a potential to reduce waste and contribute toward a recycle-oriented society.
BRAVIA is made in environmentally conscious plants. In particular, our plants in China have been manufacturing products using 100% renewable energy since fiscal year 2020.
We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.
Conventionally, packaging material is needed above and below BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimised our packaging design to protect the TV with reduced packaging materials.
In addition, plastic bands used for packaging have been replaced with strong paper bands. We have achieved an approximately 48% reduction of the packaging plastic volume in total.
By reengineering the packaging that protects the product during shipping, we cut the package size by approximately 15% and total weight by approximately 12%. This increases the number of units on one pallet, and as a result, CO2 emissions per unit from product transportation have been reduced by approximately 15%.
Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 91%, to lower impact without compromising the packaging design and appeal.
Product Design Dept. 2, Product Design Div. 1,
Home Entertainment Business Group
Home Entertainment & Sound Products Business Group
The growing demand for ever larger TV screens comes with it the added impact on the environment, called for efforts in reducing BRAVIA’s power consumption. The key to which is the driving technology for the display, the main component of the TV. BRAVIA achieves high picture quality image expression that maximises display performance while reducing power consumption by accurately controlling the backlight LEDs based on various information such as video scenes, ambient brightness, temperature, and the presence and position of people recognised by BRAVIA CAM. In addition, we also put efforts into UI design for the Eco Dashboard, making it more intuitive and easier for users to control their energy-saving settings. Through these and other various approaches, we will continue to contribute to the reduction of environmental impact.
We have been actively using SORPLAS, Sony’s unique recycled plastic, for over a decade and are now using it for the rear covers of some of our TV models. There were various challenges when first considering its application. However, through cooperation with the department in charge of developing SORPLAS, we repeatedly improved the recipe, conducted simulations, and made prototypes, and successfully adopted SORPLAS to TV products without compromising performance or quality, thereby reducing the amount of virgin plastic used. In addition, it is important to reduce the amount of cushioning material in the packaging that protects the product. This will reduce overall plastic usage and at the same time lead to smaller and lighter packaging sizes, which will improve transportation efficiency, thus reducing CO2 emissions. Utilising our strength simulation technology and logistics know-how, we repeatedly tested the actual product to find the optimal form that reduces our use of cushioning material while maintaining the properties necessary to protect the products. We will continue to leverage our experience and expertise to achieve further reductions in environmental impact through our design activities.