A90J BRAVIA XR TV front shot

83inch TV design

A90J BRAVIA XR TV angled shot

83inch TV design

A90J BRAVIA XR TV rear angled shot

83inch TV design

A90J BRAVIA XR TV close-up of frame

83inch TV design

A90J BRAVIA XR TV close-up of stand

83inch TV design

A90J BRAVIA XR TV angled shot

83inch TV design

A90J BRAVIA XR TV top shot

83inch TV design

A90J BRAVIA XR TV top shot

83inch TV design

A90J BRAVIA XR TV front shot

83inch TV design

A90J BRAVIA XR TV front shot with sounbar

83inch TV design

A90J BRAVIA XR TV front shot

55 and 65 inch TV design

A90J BRAVIA XR TV angled shot

55 and 65 inch TV design

A90J BRAVIA XR TV rear angled shot

55 and 65 inch TV design

A90J BRAVIA XR TV close-up of frame

55 and 65 inch TV design

A90J BRAVIA XR TV close-up of stand

55 and 65 inch TV design

A90J BRAVIA XR TV angled shot

55 and 65 inch TV design

A90J BRAVIA XR TV front shot

55 and 65 inch TV design

  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV rear angled shot
  • A90J BRAVIA XR TV close-up of frame
  • A90J BRAVIA XR TV close-up of stand
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV top shot
  • A90J BRAVIA XR TV top shot
  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV front shot with sounbar
  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV rear angled shot
  • A90J BRAVIA XR TV close-up of frame
  • A90J BRAVIA XR TV close-up of stand
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV front shot

BRAVIA XR MASTER Series A90J

Redefining OLED with ultimate brightness and human intelligence

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

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TELEVISIONS

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A90J Series
Picture of A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

139 cm (55")|164 cm (65")|210 cm (83")

Available soon
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A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Available soon
Picture of A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Available soon

Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements. 

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World’s first TV with cognitive intelligence

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

How it works
Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

See our XR Picture
Turn any sound into a truly immersive experience

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

See our XR Sound
Thousands of movies and shows, at the sound of your voice

Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying "show me sci-fi adventure TV shows."

See our smart features
Bring the cinematic experience home, enjoy movies included with BRAVIA XR

10 Movies to redeem, 24 Months unlimited streaming.*

Take a look at BRAVIA CORE™

Terms & Conditions Apply. * Bloodshot only available to redeem.

Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.

See our eco features
XR Picture
Cityscape showing extreme contrast and real life depth
Feel real life depth with ultimate blacks and our brightest ever OLED pictures

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. 

A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Detail of flowers showing subtle shades and hues in the petals
Image of fox showing 4K clarity
Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4Kresolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Discover picture technologies
 
Learn more
XR Sound
Image of singer at a concert
The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound follows action for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround
Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Discover sound technologies
 
Learn more
Smart TV Features
Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. 

Image showing content cast from smartphone to TV
Image showing how all connected devices can be controlled using one smart remote
Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

Discover more smart features
 
Learn more
Design
Beautifully designed for an immersive viewing experience

Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Drag
Image showing 3-way multi-position stand
Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Seamless Edge design
Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture. 

Rear image of TV showing cable management
Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminium remote with backlight
Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

 See the technology
Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits. 

Assistive Technology logo
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Learn about accessibility features

Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements. 

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Specifications & Features

Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks.
Full Specifications
Features

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