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X72K / X73K | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

X72K / X73K Series
Picture of X72K / X73K | 4K Ultra HD | High Dynamic Range (HDR)  | Smart TV (Android TV)

108 cm (43”)|126 cm (50")

Starting at

RRP

€ 718.70

(incl. VAT and WEEE)
X72K BRAVIA TV front shot with stand and screenshot of orange material
X72K BRAVIA TV angled shot with stand and screenshot of orange material
X72K BRAVIA TV angled shot with stand and screenshot of orange material
X72K BRAVIA TV rear shot
X72K BRAVIA TV close up of frame with screenshot of orange material
X72K BRAVIA TV close up of stand with screenshot of orange material
X72K BRAVIA TV front shot with screenshot of orange material
Discover 4K HDR, a thrilling experience

Pictures come vividly to life on this Sony BRAVIA 4K TV, immersing you in the drama and excitement of movies and games. Supporting a variety of HDR formats including HDR10 and Hybrid Log-Gamma, it brings the best of 4K from disc, broadcasting or streaming into your home.

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Empowering pictures with colour and depth

Whether you're watching digital or analogue content, BRAVIA ENGINE with full digital processing produces beautifully detailed high definition pictures and less noise. It optimises colour and contrast in the TV so you can enjoy vivid scenes, full of depth.

Reproduces a wider, more precise range of colours

By widening the colour spectrum, TRILUMINOS powered by our BRAVIA Engine processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.

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Family and friends sitting on sofa with Android TV entertainment menu on a wall-mounted TV
Just say what you want to see

Find new favourites faster with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.”

Energy efficient, environmentally friendly

Our BRAVIA TVs are not only designed for an immersive viewing experience but also with the environment in mind. We are committed to protecting the environment in the production of our TVs. Display Off Mode helps save energy by turning the picture display off without putting the TV into full stand-by mode when just listening to audio.

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Assistive Technology on Android TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications & Features

Take your entertainment up a level with this 4K Ultra HD Android TV™. Find new movies and shows in seconds with easy-to-use voice control.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

Reviews

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