Bring the cinematic experience home, enjoy movies included with BRAVIA XR™
Sign up now to receive our latest updates and limited time offers. Click the link below so you don't miss out.
ALL TELEVISIONS
X90S | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
X90S Series
126 cm (50")
RRP
€ 1,300.80
(incl. VAT and WEEE)X90S | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Award Winner
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM
CES® 2022 Innovation Awards, award to BRAVIA CORE
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
XR Picture
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X90S to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Enjoy more depth with deep blacks and extra brightness
Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.
Discover picture technologies
XR Sound
Sound from the screen, matches pictures precisely
Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene. The sound positioning tweeters on this BRAVIA XR Full Array LED TV match sound precisely with what’s on screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Best with Sony audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Discover sound technologies
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Step up to even better viewing, optimised with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.
Please accept Youtube cookies to watch this video
Access your cookie preferences below and make sure to switch on the Youtube cookie under the 'Functional' section.
Discover new ways to enjoy TV with BRAVIA CAM
You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and many other fun, new experiences waiting to be explored.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Discover BRAVIA CAM
Smart TV Features
Just say what you want to see with voice search
Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.
Simple and premium remote, easy to use even in darkness
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Discover smart technologies
Renew, recycle and reduce, designed for the environment
Our BRAVIA XR TVs are not only designed for an immersive viewing experience but also with the environment in mind. We are committed to reducing the use of virgin plastic in the production and packaging of our TVs. The X90S uses up to 30% of sustainable material in its frame and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% for components.
Assistive Technology on Google TV
Our TVs include visual, hearing and mobility accessible technology.
Specifications & Features
Enjoy a thrilling Google TV experience with beautiful colours and natural contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read moreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
Related Products
CMU-BC1 I BRAVIA CAM
CMU-BC1
RRP€ 200.00
(incl. VAT and WEEE)
360 Spatial Sound Mapping Dolby Atmos®/DTS:X® 7.1.2ch Soundbar | HT-A7000
HT-A7000
RRP€ 1,399.00
(incl. VAT and WEEE)
SRS-NS7 Wireless Neckband Speaker
SRS-NS7
RRP€ 299.00
(incl. VAT and WEEE)
SRS-NB10 Wireless Neckband Speaker
SRS-NB10
RRP€ 149.00
(incl. VAT and WEEE)
360 Spatial Sound Mapping Dolby Atmos®/DTS:X® Home Theater System | HT-A9
HT-A9
RRP€ 1,999.00
(incl. VAT and WEEE)
360 Spatial Sound Mapping Dolby Atmos®/DTS:X® 5.1.2ch Soundbar | HT-A5000
HT-A5000
RRP€ 1,099.00
(incl. VAT and WEEE)
UBP-X800M2 4K UHD Blu-ray Player With HDR
UBP-X800M2
RRP€ 350.00
(incl. VAT and WEEE)
4K Ultra HD Blu-ray™ Player | UBP-X700 with High Resolution Audio
UBP-X700
RRP€ 300.10
(incl. VAT and WEEE)
Wireless Handy TV Speaker
SRS-LSR200
RRP€ 180.00
(incl. VAT and WEEE)
SU-WL450 Wall-Mount Bracket
SU-WL450 WALL-MOUNT BRACKET
RRP€ 50.00
(incl. VAT and WEEE)
Product Support
