Alpha logo

Caption “The World’s First (footnote: Compared to interchangeable lens digital cameras. As of the November 2023 product announcement. Sony survey.”

Caption “Full-frame Global Shutter Image Sensor” over close-up image of the image sensor

Sequence of close-up shots highlighting parts of the camera: camera side, camera top, Alpha logo on camera front, dials on camera top

α9 III logo next to image of camera

Five captions on five-way split screen: “Global Shutter Image Sensor”; “Real-time Recognition AF”; “Professional Photography”; “Movie Functions”; “Reliable Operability”

Caption “Global Shutter Image Sensor” over close-up shot of diver entering water

Caption “Exposes and reads all pixels simultaneously” over animation demonstrating sensor light reception

Two animations: caption “Rolling Shutter Image Sensor” under animation of rolling shutter image sensor on left, demonstrating rolling pixel exposure; caption “Global Shutter Image Sensor” under animation of global shutter image sensor on right, demonstrating equal pixel exposure

Caption “Full-frame Global Shutter Image Sensor with 24.6 million pixels (footnote: Approx., effective.)” with Exmor RS CMOS Sensor logo next to image of Exmor sensor; image transforms into a more detailed image of the sensor

Caption “Advanced image processing engine BIONZ XR” next to image of two processors; caption changes to “Up to 8 times* more processing power (footnote: compared to the BIONZ X™ image processing engine. Sony tests.”

Close-up shot of photographer raising the camera to his face; wider shot of photographer taking shots of swimmer emerging from the sea

Caption “Blackout-free 120 fps (footnote: Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.” over animation demonstration continuous shots of swimmers emerging from the sea without viewfinder blackout

Sample shot of competitive swimmers in wetsuits running out of the sea; still shot of swimmers, silhouetted against the sky

Sample shot of runners competing in a race; one man reaches out to grab a water bottle and splashes his face to cool down; still shot of water splashing over his head, demonstrating sharp focus

Caption “Pre-Capture (footnote: The temperature of the camera can rise at high continuous shooting speeds. Pre-Capture may be stopped to protect the camera when the ambient temperature is high.”) with close-up photo of a finger pressing shutter button halfway down

Caption “Captures moments prior to shutter release” over footage of yellow bird on a branch taking flight, then still shot of bird in flight almost out of frame; image shrinks on screen and other images of displayed, demonstrating capture when shutter button was pressed halfway down up to the moment of shutter release; the best shot is selected, showing the bird with wings fully extended in centre frame

Caption “Temporarily boost continuous speed with front custom button (C5)” next to close-up of hand on camera, pressing C5 during continuous shooting

Caption “Continuous Shooting Speed Boost (footnote: Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps or when switching from a high shooting speed to a shooting speed lower than 30 fps.)” over shot of ice hockey players; still shot of ice hockey player hitting the puck

Shot of photographer in foreground with back to the camera, shooting photos of competitive cyclists riding on a road in bokeh background; caption “Ultra-fast Shutter Speed up to 1/80000 (footnote: 1/80000 is not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted.); Maximum shutter speed is 1/16000 when an aperture larger than F1.8 is used.” over cyclists competing, with lead cyclist pouring water on his face; still shot of water splashing over cyclist’s face

Caption “Flash Sync at All Shutter Speeds (footnote: Some variation in brightness and colour may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds resulting in insufficient light level.)” over shot of photographer taking a photo using an external flash; shot photographer in focus in foreground taking photos of woman dancing by the sea in bokeh background

Sample shots of female ballet dancer balancing on one leg: caption “Conventional camera with HSS mode” with darker shot on left; caption “Alpha 9 III with Sony’s compatible flash unit (footnote: Please use compatible flash units such as the HVL-F60RM2 or HVL-F46RM. A software update is required. The software update will be released simultaneously with the ILCE-9M3. Some variation in brightness and colour may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level.)” with brighter shot on right

Caption “Manual flash timing adjustment for wide flash unit compatibility” over shot or camera monitor showing flash timing settings over image of female dancer; caption changes to “Match flash timing with exposure timing”

Sequence of shots demonstrating flash timing: shot of female dancer in mid-leap in low light by the sea; female dancer in white dress dancing in water spray in an urban setting; long-jumper landing in the sand, sending sand flying into the air; three models in fashion sportswear running on a race track towards the camera; female dancer in white dress in water spray in an urban setting

Five captions on five-way split screen: “Global Shutter Image Sensor”; “Real-time Recognition AF”; “Professional Photography”; “Movie Functions”; “Reliable Operability”

Caption “Real-time Recognition AF” over shot of a gazelle

Caption “Dedicated AI Processing Unit” next to image of the AI Processing Unit

Caption “Reliable recognition of a wider range of subjects” next to illustration of different subject categories: human, animal, bird, animal/bird, priority to animal, priority to bird, insect, car/train, and airplane

Caption “Real-time Recognition AF using AI Processing Unit” over shot of swimmer adjusting his goggles; caption “Human pose estimation technology recognises body and head” over image of swimmer walking towards the sea as white lines demonstrate camera tracking of his body moments

Caption “Human” over shot competitive swimmer emerging from the sea, wearing goggles, with the camera tracking his left eye; shot of runners competing in a race with one splashing his face with water to cool down as camera tracks his eye; female gymnast swinging on bars as camera tracks her eye; still shot of competitive swimmers in shallow sea; still shot of gymnast is mid leap; caption “Animal” over a gazelle running with the camera tracking its eye; caption “Bird” over an eagle fly over a body of water with the camera tracking its eye; then a still shot of an eagle in flight

Caption “Improved 759-point phase-detection AF with approx. 95.6% coverage” over shot of competitive cyclists cycling uphill with green squares across the image indicated point phase-detection

Caption “Recognises even small subjects in the frame” over wide shot of a golf course with a figure identified by a white rectangle

Five captions on five-way split screen: “Global Shutter Image Sensor”; “Real-time Recognition AF”; “Professional Photography”; “Movie Functions”; “Reliable Operability”

Caption “Professional Photography” over shot of photographer taking a photo

Caption “ISO 250-25600 standard and ISO 125-51200 (footnote: ISO 250-25600 for movies.) expanded sensitivity ranges” over example shots: female gymnast against a black backdrop; lioness sitting in grasslands framed against an orange sky

Close-up shot of photographer taking a shot with a G Master zoom lens attached

Caption “5-axis optical in-body image stabilisation for an 8.0-step* advantage (footnote: CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off.” over animated illustration of camera’s in-body stabilisation

Caption “Framing stability improved with synchronisation control between camera and compatible lenses (footnote: See Sony support web page for information on compatible lenses. https://www.sony.net/dics/fnc1002/ A software update may be required for some lenses. Stabilisation may vary according to the lens used.” over animated illustration showing camera and lens sensors

Still shot of swimmer emerging from water surrounded by water spray

Caption “Composite RAW shooting for reduced noise (footnote: The latest version of the Imaging Edge Desktop ™ applications is required for compositing. The lowest allowable shutter speed for Composite RAW Shooting is 1/30 second. The flash mode is fixed at Off and some functions such as Pre-Capture and Continuous Speed Shooting Boost are not available.)” over multiple portrait shots of a woman at nighttime; the multiple shots compress into one image of the woman and caption “Composite RAW Shooting captures multiple RAW images” appears; then caption “Create image with lower noise using Imaging Edge Desktop™ application” with zoomed in image of woman’s eyes demonstrating composite RAW on the right side of the screen, then Original RAW image appears on left with visibly greater noise; comparative shots change to focus on background noise behind the woman’s head with original RAW on left and less noisy composite RAW on right

Caption “Flicker free shooting; Flicker cannot cause brightness and colour variations within a single image” with two identical close-up images of a gymnast applying anti-slip powder to hands, demonstrating Flicker on the left image, captioned “Conventional camera with Rolling Shutter Image Sensor” and comparative image on right captioned “Alpha 9 III with Global Shutter Image Sensor”

Five captions on five-way split screen: “Global Shutter Image Sensor”; “Real-time Recognition AF”; “Professional Photography”; “Movie Functions”; “Reliable Operability”

Caption “Movie Functions” over close-up image of man’s face splashed with water

Caption “4K 120p without cropping” over shot of photographer holding camera and looking at monitor; close-up shot of competitive swimmer’s feet standing in the sea; close-up shot of competitive swimmers dripping water; close-up shot of competitive swimmer wiping water from his face

Caption “Real-time Recognition AF for movie using AI processing unit” over competitive runners racing along a road as camera tracks the face of the central runner who breaks out and takes the lead

Caption “Dynamic active Mode stabilisation (footnote: “Dynamic active Mode reduces angle of view more than Active Mode. Clear Image Zoom is not available when using Dynamic active Mode” over shot of photographer shooting competitive swimmer emerging from the sea

Caption “Approximately 30% more effective than Active Mode (footnote: Sony internal tests.)” over shot of photographer holding camera and looking at LCD monitor as he takes shots; shot of competitive swimmers emerging from the sea

Caption “S-Log3 and 10-bit 4:2:2 for flexible colour grading” over ungraded portrait shot of competitive swimmer, which then transforms to a graded shot, displaying vivid colours

Caption “S-Cinetone^TM for a cinematic look without grading” over portrait shot of female athlete; then upward portrait shot of the athlete

Caption “Breathing compensation for distraction-free rack focusing (footnote: Compatible lenses are listed at https://support.d-imaging.sony.co.jp/support/ilc/breathing/en/. Angle of view and image quality may change slightly when this function is turned ON. Full compensation may not be possible with some lenses. This function is not available when shooting movies at 120p (100p), when using the S&Q mode at 120p (100p), or when shooting stills.)” over shot of golfer preparing to take a shot with tree in bokeh foreground

Five captions on five-way split screen: “Global Shutter Image Sensor”; “Real-time Recognition AF”; “Professional Photography”; “Movie Functions”; “Reliable Operability”

Caption “Reliable Operability” over close-up image of camera side

Caption “Ergonomic grip design” over close-up image of camera’s textured side, providing grip

Caption “Precise handling and reduced fatigue” with image of camera side with lens attached; hand appears holding into the camera to demonstrate grip with one arm

Image of the top of camera with dials and buttons

Caption “Quick-response shutter button” next to close-up image of shutter button

Caption “Front custom button (C5); Pre-configured for Continuous Shooting Speed Boost” next to close-up image of C5 button on camera front

Caption “Vertical Grip VG-C5 (footnote: Sold separately.); The same ergonomic design as the camera body” next to image of camera with vertical grip attached

Caption “3.2-type, 4-axis multi-angle LCD monitor with 2.1 million-dot (footnote: Approx.)” next to image of camera with LCD monitor folded out with both camera and monitor rotating to show multi-angle functionality

Caption “9.44 million-dot* OLED viewfinder (footnote: Approx.)” over illustration of camera viewfinder highlighting its internal structure

Caption “Dual media slots for CFexpress Type A and SD memory cards” next to image of camera with media slots cover folded out, then two memory cards are inserted into the media slot

Caption “Durable magnesium alloy chassis” with image of just the chassis

Caption “Dust and moisture resistant design (footnote: Not guaranteed to be 100% dust and moisture proof.)” over illustration of camera with dust and moisture resistant parts highlighted

Caption “2x2 MIMO for fast Wi-Fi data transfer (footnote: 5 GHz communication may be restricted in some countries and regions.)” next to image of the camera with animation of white Wi-Fi wave emitting from it

Caption “Fast Wi-Fi for PC tethering, FTP and smartphone transfers” next to image of the camera with animation of white Wi-Fi wave emitting from it towards an illustration of a laptop; then close-up shot of a photographer operating a smartphone next to a camera

Caption “Fn Menu Settings; Customisable quick access to shooting and playback functions” next to close-up shot of camera LCD monitor displaying a shot of a diver entering the water, as a finger operates the navigation dial to enlarge the image

Caption “Improved group display; Easily access to continuous burst groups captured at 120 fps” next to close-up shot of camera LCD monitor as a finger operates dial to scroll through burst shots

Caption “Dedicated voice memo microphone; Add voice memo metadata to still images” next to close-up image of camera back with internal microphone indicated

Caption “Screen Reader Function (footnote: Availability varies depending on region and language” next to image of camera monitor with a hand using the navigation dial to navigate menu settings with screen reader function switched on

Caption “Reduced environmental stress throughout the supply chain” with recyclable SORPLAS^TM material in one black and one white mound on left side of the screen with additional caption “Recyclable SORPLAS^TM material (footnote: Depending on the time of production, SORPLAS™ may not be used for some parts.)”

Cut to caption “Recyclable non-plastic packaging materials (footnote: Not including materials used in coatings and adhesives.” above image of α9 III box and inner packaging

Alpha logo with image of camera

Sony logo

Sequence of close-up shots highlighting parts of the camera: image sensor, camera side, camera top, Alpha logo on camera front, dials on camera top