New BRAVIA Theatre Trio & BRAVIA True RGB TV with colorful screen. New BRAVIA Theatre Trio & BRAVIA True RGB TV with colorful screen.

The Future of Colour and Sound is Here.  

New BRAVIA True RGB TVs & BRAVIA Theatre Trio
Find out more

THE LATEST

A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

multi-coloured, transparent domes lit up by red, green and blue lights, representing RGB LEDs.

BRAVIA True RGB TVs
The Future of Colour is Here

Woman in a high-collar beige jacket wearing Sony WH-1000XM6 headphones, side profile view, neutral background.

WH-1000XM6

Meet Sandstone

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

Black over-ear headphones with mic on a purple and black background

INZONE H6 Air Wired Open-back Gaming Headset

Open yourself to a new world of immersive gaming

The Choice of Creators

The Choice of Creators

PROMOTIONS AND OFFERS

Claim your Summer Cashback

Cashback promotion on selected Interchangeable Lens Cameras, Lenses and Accessories

Claim your Summer Cashback

2025. gada 3. novembris - 2026. gada 31. marts

2 gadu papildus garantija noteiktām Sony austiņām 

Reģistrē atbilstošās Sony austiņas vietnē My Sony, lai saņemtu papildus 2 gadu garantiju.

2 gadu papildus garantija noteiktām Sony austiņām

Cashback for students

Cashback promotion on selected Sony Cameras, Lenses and Accessories

Sony ambassadors with their Alpha equipment

My Sony members get more!

Benefits of My Sony registration

SUSTAINABILITY

BRAVIA TVs

BRAVIA TVs

Saving energy with the Eco Dashboard

WH-1000XM6

WH-1000XM6

Exceptional Sound. Considered Design.

Connecting with Creators

Connecting with Creators

We support creators whose stories help people connect with and cherish nature.

Accessibility to Assist Your Senses

Accessibility to Assist Your Senses

Sony TVs make things easier to see, hear, and use.

SORPLAS

What is SORPLAS?

Manufacturing supported by SORPLAS™

Original Blended Material

Original Blended Material

Packaging made from recycled paper, developed by Sony. 

Green Management

On the Road to Zero

Green Management 2025 drives our progress.

α UNIVERSE

α UNIVERSE

α UNIVERSE

Inspirational stories, tips and tricks