Amedeo Novelli
Alpha Universe

Amedeo Novelli


"Ultimately my photographic research always focuses on man. If I were forced to give a definition I would most likely use the term social, although in a very wide sense of the term. Everything about man interests me, from his emotions to his relationship with the environment. I chose a mirrorless system because it allows me to be both more discreet, and more responsive in grasping the emotions that I want to tell with my photography."

Since he was a student, Amedeo began to travel the world armed only with a backpack, camera and notepad. He developed a keen interest for information, which first led him to become a professional journalist, and ultimately supporting his writing with his photographs. His work is intense and constantly active on several fronts, from personal and commercial projects, to a number of side activities such as RiScatti, a social project of photographic training, which then became an exhibition displayed in the Milan Contemporary Art Pavilion in 2014 and 2015. After working on the Expo People project for the launch of Expo Magazine in 2015, Amedeo is currently working on a story of customs on so-called influencers, and is finalising two long term projects dedicated to BDSM and street photography.

Ambassador's cameras and lenses


α7R II with back-illuminated full-frame image sensor


α7 II E-mount Camera with Full Frame Sensor


RX1R II Professional Compact Camera with 35mm Sensor


Sonnar T* FE 35mm F2.8 ZA


Vario-Tessar T* FE 16-35mm F4 ZA OSS


Distagon T* FE 35mm F1.4 ZA


FE 85mm F1.4 GM

Ambassador's stories