albert dros swirling sea and ice in iceland

Creating a World Filled With Emotion

For the next generation

Driven by our core value of moving people’s hearts and building a better world, Sony is very proud to support those creators who reveal stories to connect with nature and protect our planet through the power of images.


small yellow submarine underwater

Alexis Rosenfeld

What Lies Beneath

Underwater photographer and ecologist, Alexis Rosenfeld, introduces us to Lily, the newest member of his diving team.

polar bear in front of a pink skyline

Melissa Schäfer

MOTHER Magazine

Through her focus on the natural world, Wildlife photographer Melissa Schäfer, with the help of Sony, brings together the incredible work of 15 female photographers in the first issue of her new magazine 'Mother'.

cracked ice in the arctic sea

Sony Nordic

Wildlife Explorers

Seven Sony photographers have teamed up with Sony Nordic to create the Sony Wildlife Explorers Group. Through their work, they aim to highlight how environmental issues affect planet Earth.



sony sustainability statement



Beneath the surface, another world: my universe, where everything looks like a fairy tale, and takes your breath away" - Alexis Rosenfeld
We, and most other wildlife and nature photographers, are trying to make everyone truly feel like this planet is our home. If you're at home in your apartment and spill coffee on the floor, you clean it up. If your house is on fire, you try to put out that fire. This planet is our home, and it's quite dirty and on fire." - Fredrik Granath



sorplas granules on a white surface
Leading the development of recycled plastics
At Sony we’ve reduced our use of non-renewable resources by developing SORPLAS™, a recycled plastic that offers both sustainability, and high performance, making it ideal for our new products.
Sony's Original Blended Material
Sony's Original Blended Material
Helping the earth stay beautiful for the future.

Sony Group is involved in a variety of environmental conservation activities, one of them being using paper-based product packaging.
With my Eyes
With my Eyes
Kando - being moved emotionally in Japanese- is a core philosophy of Sony, and we want everyone to be able to experience it. Have a look at how this science combining Alpha & QD Laser technology allows visually impaired people to actually see through the camera.



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