BRAVIA XR TV displaying an abstract, colourful image that appears to be cascading out of the screen BRAVIA XR TV displaying an abstract, colourful image that appears to be cascading out of the screen

Made to Entertain
 

Logo for BRAVIA XR

Sony is an entertainment company at heart, dedicated to filling your world with emotion. BRAVIA XR™ epitomises this, creating immersive entertainment with true-to-life picture and sound based on our core technology, Cognitive Processor XR™.

New BRAVIA XR™ TV announcement 

Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour Four BRAVIA XR TVs displaying full-screen images of different types of crystal in incredible detail and colour
BRAVIA XR TV in a living room, displaying a close-up image of amber-coloured crystals BRAVIA XR TV in a living room, displaying a close-up image of amber-coloured crystals

Discover our TV line-up

Logo for BRAVIA XR

Our processor makes the difference

Using cognitive intelligence, Cognitive Processor XR enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world.
Image of logo for Sony Cognitive Processor XR

SCREEN TYPE AND SIZE

A fireworks display over a bridge at night

Mini LED and Full Array LED

Experience true-to-life contrast with incredible brightness and dazzling light.
Explore Mini LED and Full Array LED
Dramatic image of the night sky above a waterfall

OLED

Enjoy pure blacks, vibrant colours and immersive sound to match the picture.
Find out about OLED
Three men watching football on a big screen TV

Big screen TVs

Get closer to your favourite entertainment with breathtaking depth and detail.
Learn about big screen TV

WHAT WILL YOU WATCH?

High-impact gaming

BRAVIA TVs are designed to provide optimal performance for PlayStation®5 consoles.0123
A PlayStation®5 console and controller next to a BRAVIA XR TV displaying a scene from a computer game

BRAVIA CORE

Enjoy the latest releases and classic movies, included with your BRAVIA XR.012
BRAVIA XR TV displaying an image from Spider-Man: No Way Home

Entertainment all in one place

Gather all your favourite apps and subscriptions in one place with Google TV.01 2
Living room with a wall-mounted BRAVIA XR TV displaying a range of entertainment apps

HOT NEW PRODUCTS

  • Front view of a BRAVIA TV
    TBC

    A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    A95L Series
    NEW
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC
    TBC

    X95L | BRAVIA XR | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    X95L Series
    NEW
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC
    TBC

    A80L / A83L / A84L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    A80L/A83L/A84L Series
    NEW
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC
    TBC

    X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    X90L Series
    NEW
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
TV mounted on a grey wall in a grey-toned living room with various decor items. TV mounted on a grey wall in a grey-toned living room with various decor items.

Enjoy even more cinematic sound

HOME THEATRE AND SOUND BARS

  • TBC

    360 Spatial Sound Mapping Dolby Atmos®/DTS:X® Home Theater System | HT-A9

    HT-A9
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC

    360 Spatial Sound Mapping Dolby Atmos®/DTS:X® 7.1.2ch Soundbar | HT-A7000

    HT-A7000
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC

    360 Spatial Sound Mapping Dolby Atmos® / DTS:X® 3.1ch Soundbar ┃ HT-A3000

    HT-A3000
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
  • TBC

    SRS-NS7 Wireless Neckband Speaker

    SRS-NS7
    Starting at RRP (incl. VAT and WEEE)
    Learn More
    Add to Favourites
A red car followed by a police car drive out of a BRAVIA TV screen onto a city street A red car followed by a police car drive out of a BRAVIA TV screen onto a city street

Dive into the world of immersive picture and sound

Discover a thrilling, immersive experience that feels like the world around you, with Cognitive Processor XR™.
Learn more about BRAVIA XR
A BRAVIA TV and PlayStation 5 console are seen next to each other on a blue background.

High-Impact gaming

Discover an exceptional gaming experience with super-fast response speed, stunning graphics and immersive sound. BRAVIA TVs are designed to provide optimal performance for PlayStation®5 consoles.
Find out more
A TV screen shows an image from "Venom," on a grey designed background.

BRAVIA CORE

Enjoy up to two years of unlimited movie streaming with BRAVIA CORE™, a preloaded app included with BRAVIA XR TVs, and choose up to 10 movies to redeem from hundreds of the latest releases and classic blockbuster hits..
Find out more
A TV screen shows an interface with search navigation and an app selection, with a scene from "Tenet" on screen in the background.

Entertainment all in one place

Bring your favourite content from all of your apps and subscriptions to one place with Google TV.
Find out more
Colourful fireworks explode over a bridge

Mini LED and Full Array LED

Take your viewing experience even further with incredible brightness and dazzling light, full of true-to-life contrast.
Find out more
A dark blue waterfall is seen with a starry night sky in the background

OLED

Enjoy real-life contrast with pure blacks and vibrant colours, plus immersive sound to match the picture, thanks to Cognitive Processor XR.
Find out more
Three people in a living room watch a TV displaying a goalie jumping to catch a football.

Big screen TVs

Get closer than ever to your favourite entertainment with breathtaking depth and detail, just like at a cinema or stadium, with big screen BRAVIA TVs.
Find out more

Discover the superior technologies behind BRAVIA XR

Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor in BRAVIA XR TVs reproduces content the way humans see and hear, for an incredibly lifelike experience.
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