X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90L Series

65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
65inch TV design
98inch TV design
98inch TV design
98inch TV design

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 Four Bravia TVs on light background with Bravia logos on top

Vibrant contrast.
Vivid colours.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.

Starting at RRP (incl. VAT and WEEE)
  • XR-55X90L
    139 cm (55")
  • XR-65X90L
    164 cm (65")
  • XR-75X90L
    189 cm (75")
  • XR-85X90L
    215 cm (85")
  • XR-98X90L
    248 cm (98")

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Intense contrast,
feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Sound harmonised. Pictures synchronised. 

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarok showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.0
Corner of TV showing gold crystals on screen

See what makes this TV special

This video introduces the 2023 model of Sony X90L BRAVIA XR 4K FullArray LED TV.

This TV provides Immersive experience with high picture and sound quality for all types of content.

Cognitive Processor XR maximizes the potential of FullArray LED to achieve amazing brightness, piercing contrast.

With Acoustic Multi Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals.

BRAVIA CAM recognises where you’re sitting and optimises settings accordingly.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience.  It equipped with prestige multi-position stand.



Eco message

Designed with the environment in mind


Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed