Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K SERIES

NEW
85inch TV design

85inch TV design

 

85inch TV design

85inch TV design

 

85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design
85inch TV design

Discover Z9K features 

Breathtaking 8K realism, ultimate brightness and contrast

Next generation picture and sound with Cognitive Intelligence.

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Feel real-life depth with flawless contrast and brightness

Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture, all your content upscaled to 8K

With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

Sound from the screen with Frame Tweeters

Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

The optimal viewing experience, wherever you are

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Every picture, optimised to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Breathtaking 8K realism, ultimate brightness and contrast

BRAVIA XR MASTER Series Z9K

 

 

Prices starting at: Starting at RRP (incl. VAT and WEEE)
  • XR-75Z9K

    189 cm (75")
    NEW
  • XR-85Z9K

    215 cm (85")
    NEW


  • CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM0

     

     

  • CES® 2022 Innovation Awards, award to BRAVIA CORE0

     

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Image of Cognitive Processor XR chip on a black and gold starburst background with the words XR Picture and XR Sound highlighted

Scenes full of contrast and brightness, precisely controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

deneme
Image of XR Backlight Master Drive focusing light to control Mini LEDs with a screenshot of a seashore at sunset angled above

The frame is the speaker, picture and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Four frame tweeters at the top and either side of the TV elevate directional sound sources to ensure pictures and sound are in total harmony for a more cinematic experience. 0
Logo of Acoustic Multi-Audio
Musician in a concert playing the double bass with sound waves

Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored. 0  1
Logo van BRAVIA CAM

The optimal viewing experience, wherever you are

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.

Every picture, optimised to your position in the room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.

The ideal sound experience from anywhere

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear voices clearly, no matter where you are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.

Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Easy to connect, easy to close

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started. 0 1  2
Logos of Google TV and OK Google
Close-up of woman controlling TV hands-free
Eco message

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed