Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K SERIES

NEW

XR Picture

Feel real-life depth with flawless contrast and brightness

Our XR Backlight Master Drive utilises a unique local dimming algorithm to control thousands of tiny, high-dense Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.  0 
Logo of XR Contrast
Image of XR Backlight Master Drive focusing light to control Mini LEDs in a screen angled above

A wide colour spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Logo of XR Colour
Close up of fruit including blackberries, lemon and peaches

Recreating lost texture, all your content upscaled to 8K

With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. 0
Logo of XR Clarity
Close up of the fur markings of a tiger showing effect of XR 8K Upscaling

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.
Logo of XR Motion
Image of surfer showing blur-free detail in the wave

Beautiful pictures across the screen

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less glare.