Alpha Universe | Read the latest stories from our European Ambassadors and Video Creators.

The Heart of the Wilderness

Chris Schmid shoots with the Sony Alpha 9 III

Professional wildlife photographer Chris Schmid takes the new Sony Alpha 9 III to Brazil to photograph the wildlife of the Pantanal wetlands.

chris schmid in a boat holding his alpha 9m3

Gonçalo Delgado | The Marvels of the Circus

Gonçalo Delgado on capturing the marvels of the circus with his Sony Alpha 1

circus performer doing a backflip

Celebrating 10 years of Alpha mirrorless full-frame cameras

A decade ago, the photographic landscape was split between DSLR models sporting full-frame sensors, and small mirrorless cameras with smaller APS-C sensors, but on October 16th 2013 all that changed.

albert dros sunrise over blocks of ice

In the Botswana Bush

Alice Greenfield

Find out how hybrid shooter Alice Greenfield uses her Sony Alpha 7 IV camera to document her endless adventures.

group of people sitting around a campfire at night

Lens Profile | FE 50mm f/1.2 GM

Photographer Morten Rygaard tells us why the fast aperture and sharp optics of the Sony FE 50mm f/1.2 G Master lens is key for capturing portraits that tell a story.

lady in a yellow dress walking along the beach

We are proud to feature some of the world's most respected and celebrated photographers and content creators from all over Europe

Explore all Ambassadors

Sandra Åberg | Sony Europe Imaging Ambassador

Sandra Åberg

Chris Schmid | Sony Europe Imaging Ambassador

Chris Schmid

Pablo Gil | Sony Europe Imaging Ambassador

Pablo Gil

Carmen Huter

Quick links

ilhan eroglu misty green landscape at dawn

Sony Interactive Lensbooks

bird in flight with a worm in its mouth

Staffan Widstrand

How I Shoot | Photographing Birds

ole salomonsen sony alpha 7RM3 aurora over a frozen road

Ole Christian Salomonsen

How I Shoot | Photographing the Northern Lights

brian may from queen playing his guitar on stage

petar sabol sony alpha 7RIII butterfly with wings spread holding on to a plant stem

How I Shoot | Extreme Macro

Tomasz Tomaszewski portrait of a man in tribal costume

Tomasz Tomaszewski - Gaze

mist over a mountain in madeira

Alpha 7R V | Exploring Madeira

white flowers frozen in ice

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