Chris Schmid
Alpha Universe

Chris Schmid


"Imagery is powerful. A single shot can capture an emotion or trigger a feeling within."

Chris Schmid is a photographer, filmmaker & cinematographer specialising in natural history in remote locations. Sony Europe Ambassador, National Geographic Explorer and represented by National Geographic Image Collection, he has dedicated his life to documenting the natural beauty of our planet. His aim is always the same: to approach nature right at its heart in order to raise awareness around the fragility of our earth and inspire action to preserve it.

Experienced as a self-shooting DP, Chris has remarkable knowledge for long lens work, beautiful composition, high speed and anticipation of animal behaviour. The quality of his work is reflected in the widespread recognition he has received over the years. But these prizes have never been his motivation.

His tireless efforts to document and protect the few remaining areas of wilderness are fuelled by a love for the natural world and a desire to protect what's left.

Chris is deeply committed to wildlife conservation and works closely with WildAid, an environmental organisation based in San Francisco with the aim of reducing demand for illegal wildlife products. In 2019, Chris launched Stay Wild, an online jewelry shop, where 50% of the profits generated are donated to non-profit organisations to support wildlife conservation projects.

Ambassador's cameras and lenses
α7R III 35mm full-frame camera with autofocus
α9 full frame mirrorless camera with stacked CMOS sensor
α7R II with back-illuminated full-frame image sensor
ILCE-6300 / ILCE-6300L / ILCE-6300M
α6300 E-mount camera with APS-C Sensor
FE 400mm F2.8 GM OSS
Planar T* FE 50mm F1.4 ZA
FE 70-200mm F2.8 GM OSS
FE 100-400mm G Master super-telephoto zoom lens
FE 85mm F1.4 GM
FE PZ 28-135mm F4 G OSS
FE 70-200mm F4 G OSS
Vario-Tessar T* FE 16-35mm F4 ZA OSS
Sonnar T* FE 35mm F2.8 ZA
SEL28F20 / SEL28F20FEC / SEL28F20UWC
FE 28mm F2
1.4x Teleconverter Lens
Ambassador's stories