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Immortalising Fire

Fusing his fascination for fire and photography, Morten Rygaard explains how the FE 28-70mm f/2 GM is an essential tool for his work.

lady breathing fire

1000 Journeys, One Camera

Helena and Matteo

In Tuscany’s ever-changing landscapes, the RX10 V captured the spirit of travel: rolling hills, historic villages, vibrant streets, architecture, food and daily life, revealing how one region can inspire endless perspectives in just two days.

ladys hand outstretched holding a sony rx10 v

A New Beginning

On Ireland’s Saltee Islands, June brings puffins, razorbills and guillemots alive in motion - a demanding, beautiful stage which gave Gustav the chance to test the new Sony RX10 V.

puffin with fish in its beak

One Camera, Endless Possibilities

Alexandra Surkova

A journey to Akagera National Park in Rwanda tested whether the RX10 V could keep pace with Africa's wild beauty. The answer: true creative freedom comes from trusting one versatile tool completely.

alexandra surkova with her sony rx10 v

Cristiano Ostinelli | Brutal Beauty

Professional wedding photographer, Cristiano Ostinelli talks us through the thought process behind one of his favourite shots.

bride leaning against a wall with stormy skies behind

Spring 2026 Competition Winner

Meet the winners of the Spring 2026 round of our Instagram competition.

a tractor in a distant field lit by sunbeams

New product announcement

Join us here to watch a special announcement. 9th July 2026 at 15:00 (BST) / 16:00 (CEST)

July 2026 product announcement

Lucas Scherrer explains why he chose Sony cameras when setting up Studio Caffé, a high production value studio environment, specialising in Podcasts.

2 men sitting in a studio

The Making of "Sapphire"

Take one of the world’s biggest music stars. Strap a camera to him. Drop him into vibrant, buzzing locations across India. That’s what cinematographer Nic Minns did, choosing the Sony FX3 to capture Ed Sheeran’s Sapphire music video. And the joyful result speaks for itself.

aerial shot of a city in india

Creativity in Harmony

Ron Timehin on the power of connecting to others through portraiture, and how his Sony Alpha kit breaks down the barriers.

boy on a balcony at night holding a trumpet

Paul Browning on rediscovering the joys of British wildlife, nature’s place in improving mental health, and how his Sony kit is helping him spread the word to others.

a fox running through long grass

Thomas Kakareko | Golden Moments

Thomas Kakareko captures a fleeting moment at dusk in Berlin.

lady on a bicycle at dusk in berlin

Stillness and Motion

Dominika Miłek

From the Carpathian Mountains to the Danube Delta, wildlife photographer Dominika Miłek finds the Sony FE 100-400mm f/4.5 GM OSS the perfect partner to her Alpha 1 II.

hoopoe sitting on a tree branch

Lucie Bertaud: Her Revenge

Inspired by Lucie Bertaud’s extraordinary courage and resilience, Pauline Simon set out to create a documentary that celebrates and shares Lucie’s powerful, uplifting journey - inviting us to witness a story of true strength and hope.

lady sitting in a chair smiling

The Streets of Peru

Natan Dvir on how he creates his uniquely rich and celebratory street photos with his Sony Alpha 7R V and Alpha 1

peruvian man washing himself by the river

Steady Progress

Wildlife photographer Drew Webb on turning limitations into amazing pictures with the Sony Alpha 7 V

a gannet with its head down

Precision in the Wild

with the Sony FE 100-400mm f/4.5 GM OSS

Wildlife photographer Lisa Sihlberg relies on the FE 100–400mm f/4.5 GM OSS to capture birds with exceptional precision, speed, and reliability.

a great tit with foliage in its beak

Between Chaos and Calm

Photographer Georgia Barker uses the Sony Alpha 7R VI to explore how different environments shape the way she sees, reacts to, and captures detail in wildlife.

georgia barker with her sony alpha 7r vi

Chasing Light in the Andes with the Alpha 7R VI

From Uyuni’s salt flats to the Andes’ lagoons, Marco Grassi tests the resolution, flexibility, and reliability of the Alpha 7R VI to turn moments into breathtaking images.

marco grassi with his sony alpha 7R vi

Light, Unscripted / Light, Constructed

Nicholas Mastoras

Professional portrait photographer Nicholas Mastoras puts the Alpha 7R VI to the test with a visual storytelling shoot in the studio and on location.

lady in an orange dress sitting in a chair

New product announcement

Join us here to watch a special announcement. 13th May 2026 at 15:00 (BST) / 16:00 (CEST)

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Cinematic Flow with the Sony FX2

A look at creating cinematic content with the Sony FX2, exploring movement, colour, and storytelling for aspiring and professional creators alike.

man running while holding a sony fx2 on a gimbal

Lost in the Music

In the seductive, sensory world of dark techno, Alex Verhalle searches for a connection that only comes from immersion.

birds eye view of a dj playing in a club

Shoot for the Moon

How Albert Dros photographs the moon with Sony Alpha 7R V and 400-800mm f/6.3-8 G OSS.

the moon nestled between 2 spires of an old building

Winter 2026 Competition Winner

Meet the winners of the Winter 2026 round of our Instagram competition.

polar bear sitting on a rock

Photography Below Freezing

North of the Artic Circle, photographer and filmmaker Liam Man battles the elements to share the wintery beauty of Swedish Lapland.

swedish house in the snow with the aurora borealis above

A Once-in-a-Lifetime Journey

Andrea Astarita

Following the trail of Mount Roraima in Venezuela, Andrea Astarita takes his Alpha 1 and trinity of f/2.8 GM zooms along for the ride.

2 canoeists on the water at dusk

A New Creative Journey

Armed with his Alpha 7 IV and a bunch of lenses, travel photographer Oscar Lindsey spent three weeks documenting all that Japan has to offer.

man standing in front of mount fuji with his camera

Wildlife Filmmaking with Sony Alpha

Filmmaker Mathieu Le Lay on how building connections with nature shows the peril of losing it.

man walking across a mountain with his camera gear

The Power of the Underdog

With his latest long-form natural history project, Chris Schmid is using a sprinkling of western cinematic flair to connect viewers with misunderstood species.

a baby hyena looking at the camera

Lens Profile | FE 12-24mm f/2.8 GM

İlhan Eroğlu on how the Sony FE 12-24mm f/2.8 GM elevates his immersive landscape photography.

sunrise behind a windmill in a field of red tulips

Moving Landscapes

Michael Schaake

Michael Schaake on why long exposure landscape photography is the path to truly characterful landscapes and how his Sony kit helps him make them.

black and white image of a small jetty on a lake

High Points with Sony Alpha

Outdoor specialist Gabor Nagy on how this Sony kit helps him deliver great images to clients again and again.

man coming down a steep mountain carefully

Lens Profile | FE 70-200mm f/2.8 GM OSS II

Travelling through six countries, John Makris shares how he was able to capture all his images using only three lenses.

lady in a straw hat walking through red bundles

Wildlife to the Limits

Antonio Liebana

How Antonio Liebana shot 130,000 wildlife photos with the Sony Alpha 7 V to push the camera to its limits.

group of giraffes silhouetted against the sunset

The Sweet Spot for Versatility

Transforming breathtaking landscapes into unforgettable works of art, Albert Dros explains how the FE 16-35mm f/2.8 GM II is a versatile lens that always has a place in his bag.

sunset over the dolomites

On Top of the World

Mickaël Peralta

Nature photographer Mickaël Peralta on his joyful fascination with the landscapes of the Arctic wilderness and his experiences during a recent trip to Greenland.

polar bear walking across rocks

On Top of the World

Mickaël Peralta

Nature photographer Mickaël Peralta on his joyful fascination with the landscapes of the Arctic wilderness and his experiences during a recent trip to Greenland.

polar bear walking across rocks

On Top of the World

Mickaël Peralta

Nature photographer Mickaël Peralta on his joyful fascination with the landscapes of the Arctic wilderness and his experiences during a recent trip to Greenland.

polar bear walking across rocks

A Cinematic Desert Documentary

Mikołaj Bakalarz

Cleopatra’s Final Secret is an epic story of desert exploration and underwater adventure. In this feature, we’ll look behind the scenes with the DP Mikołaj Bakalarz.

aerial shot of a ruined city

The Power to Change

Alexandra Surkova

A chance encounter with an Iberian Lynx changed not just Alexandra Surkova's life, but also inspired others to change their ways.

young lynx standing on his hind legs

Lens Profile | FE 50-150mm f/2 GM

Philipp Jakesch

Philipp Jakesch discovers why the Sony FE 50-150mm f/2 GM lens is perfect for curious Antarctic penguins and dramatic landscapes.

two penguins on a rocky beach

Exploring Romania’s Rural Heritage

Through the lens of the Sony FX2 and the artistry of Mathieu Le Lay and Jeno Major, experience the timeless beauty and resilience of the Carpathian Mountains and their people.

mathieu le lay shooting with his sony fx2 camera

Sony ECM-778 Review

The Best Microphone for Field Recording and Urban Soundscapes

Italian sound engineer, Mike Priore, takes the Sony ECM-778 microphone on a sonic journey to gather sounds for his audio library.

sony fx30 camera with ecm-778 microphone attached

Not Just a Midrange Lens

Professional landscape photographer Albert Dros explains why the FE 24-70mm f/2.8 GM II is one of his favourite lenses.

sunset reflected against an iceberg

Andy Rouse on the pure elation of photographing one of the world’s most elusive big cats, and the event that took him there.

2 snow leopards sitting on a rock

Exploring the Fjords

Find out what keeps Tobias Hägg returning to Greenland’s punishing Scoresby Sund, and why his Sony Alpha gear is always with him.

blue iceberg reflected in a calm sea

Pushing the Limits

with the Sony FE 400-800mm f/6.3-8 G OSS

Sasan Amir tests the Sony FE 400-800mm f/6.3-8 G OSS in the rainforests of Costa Rica.

bird sitting in a tree in the rain

The Film Revolution Through Innovation

Horacio Cabilla

Filmmaker Horacio Cabilla shoots the high-speed Drift Masters event in Valencia with the Sony Burano and FX cameras.

spinning wheel on a race car

The Toughest Race

Horacio Cabilla

The extreme sports race, Samla Qatar, provided a testing environment to see how the FE 50mm f/1.4 GM coped with the gruelling conditions.

man in the desert at dusk

Small Wonders of the Amazon

Naturalist and photographer Javier Aznar on his continuing attempts to reframe the Amazon’s unappreciated animals with his Sony Alpha cameras.

small green snake with its mouth open

Sven Germann | Jason Isaacs

Sven Germann reveals how he used the Sony Alpha 1 II to photograph an advertising portrait of actor Jason Isaacs.

portrait of Jason Isaacs eating a piece of chocolate

Autumn 2025 Competition Winner

We received thousands of your autumnal photographs. Now we can reveal the winning images and the photographers behind them.

praying mantis hiding behind an autumn leaf

Surprise Portraits

The Guy with the Printer

Dutch photographer ‘The Guy With The Printer’ on how he uses the Sony RX1R III to capture street portraits and surprise strangers with instant prints.

portrait of a lady wearing a black leather jacket

Underwater Macro

Underwater macro photography is complex but rewarding, and even more so with Sony Alpha 1, says wildlife specialist Pietro Formis.

scuba diver with his camera

A Cameraman’s Microphone

Working as a solo Broadcast lighting cameraman, Graham explains the importance of easy audio solutions.

graham howe with his sony camera and ecm-778 microphone

Bertrand Bernager | The Long Run

Bertrand Bernager on shooting the Semi-Marathon de Paris and why his Sony Alpha camera was the perfect choice for a long-exposure shot.

group of runners at the Paris marathon

Kristīne Zāle

Exploring the quiet magic of Autumn, macro photographer Kristīne Zāle reveals hidden macro worlds with the FE 100mm f/2.8 Macro GM OSS.

red leaves on a bush

Hybrid Creativity, Unlocked

Exploring Fuerteventura’s diverse landscapes with the Alpha 7 V, Stijn Dijkstra seamlessly captures cinematic moments with breathtaking images.

man standing on rocks at sunset with his camera

Capturing Genuine Beauty

Walking around her hometown, Mihaela Noroc puts the Alpha 7 V to the test with a series of candid street portraits.

lady in a blue suit sitting on a bicycle

The Art of Light

Renowned photographer İlhan Eroğlu took the Sony Alpha 7 V to the Dolomites in northern Italy to capture the region’s dramatic landscapes.

red light at dusk hitting a snowy mountain

Autumn in Motion

Wildlife photographer Paul Browning embarks on an inspiring journey through the enchanting English countryside in autumn, skilfully capturing the beauty of wildlife with the Alpha 7 V.

great spotted woodpecker on a wooden post

Lens Profile | FE 28-70mm f/2 GM

Stefanie Liebermann

Landscape and Astrophotographer Stefanie Liebermann tests Sony's FE 28-70mm f/2 GM in America's Southwest.

sunrise in monument valley usa

Nikos Karanikolas | A Dramatic Pause

Photographer Nikos Karanikolas explains how he captured this powerful image of Giannis Antetokounmpo during an important game.

basketball player with his head down during the game

New product announcement

Join us here to watch a special announcement. 2nd December 2025 at 14:00 (GMT) / 15:00 (CET)

sony alpha teaser banner

Life on the Street

Iconic Magnum photographer Richard Kalvar says the compact, high-resolution Sony RX1R III is ideal for reportage portraits

lady with sunglasses walking across a wooden bridge

Mine Kasapoğlu

Turkish photographer Mine Kasapoğlu captures her beloved Galatasaray with Sony Alpha cameras and lenses.

football players feet and football in mid air

Frank Doorhof | Janaika

Photographer Frank Doorhof talks us through the thought process behind one of his favourite shots.

model sitting in a chair with a fur collar around her shoulder

Ismaele Tortella

Documentary director and wildlife cinematographer Ismaele Tortella talks us through the process of shooting in challenging arctic conditions.

icy mountain leading into the ocean

Venice 2 reveals Baroque Artistry

for 2024 Sony Student Award Winner

Cinematographer Simone Sadocco chooses VENICE 2 for candlelit period drama at Centro Sperimentale di Cinematografia.

man holding a candle

Extreme Filmmaking

Thierry Donard describes his cinematic approach, as he talks about his latest white-knuckle project: Human X Part II.

man with a sony camera against the sunset

Filmmaker Paolo Sodi combined the Sony Alpha 7S III, Venice and FX9 cinema cameras to document Andrea Bocelli's epic journey on horseback in 'The Journey'.

cameraman filming group of people on horseback

Philip Platzer | Playing with Fire

Photographer Philip Platzer explains how he captured this powerful image of a fire-dancer on his Alpha 1 II.

lady in a red dress dancing with sticks of fire

Nicholas Mastoras | Unentangled

Nicholas Mastoras uses his Sony Alpha 7R V + FE 24-70mm f/2.8 GM II to capture a headshot of actress Tonia Sotiropoulou.

portrait of Tonia Sotiropoulou

A Courageous Vision

Gary Williamson

Registered blind as a teenager, Gary Williamson still became a celebrated photographer. Here’s how he accomplished it, and how accessibility-enriched cameras like the Sony Alpha 7C II can help others do the same.

Black and white photo captured at a low angle, showing a silhouette of a person in a coat and fedora

Making all the Right Moves

David Bastianoni

Shooting a wedding is like the steps of a dance, says David Bastianoni, and the Alpha 7 IV helps him and his team bring it all together.

newlywed couple holding hands

Field of Consonance

Exploring the Sony ECM-778 across music, film, and documentary projects, Ben Jacquier reveals how this compact shotgun mic delivers natural, detailed, and immersive sound.

man playing guitar with his eyes closed

Creative Freedom

Swiss photographer Muriel Florence Rieben on shooting with intuition and the Sony FE 50-150mm f/2 G Master lens.

lady lying on a dark rock

Alice Greenfield

Alice Greenfield on shooting Italy’s sun-drenched Amalfi coast and why her Sony Alpha cameras were the perfect travel companions.

man underwater surrounded by bubbles

Reaching the pinnacle of mountain landscape photography, Maciej Pesko explains how the Sony Alpha 6700 is helping him do it.

huts on a mountainside

Untamed Kyrgyzstan

A two-week filmmaking adventure in Kyrgyzstan pushed Nikola Krstić out of his comfort zone and showed him how the Sony FX2 became his unexpected go-to camera.

man in a red jacket on top of a mountain

Expanding Horizons

with the Sony FE 400-800mm f/6.3-8 G OSS

Wildlife photographer and filmmaker Levi Fitze finds the Sony FE 400-800mm f/6.3-8 G OSS the perfect lens to capture the winter wildlife in the Swiss Alps.

levi fitze with his sony camera and lens

Sew Torn | A Mountainous Thriller

Sebastian Klinger

Sebastian Klinger chooses the Sony FX6 for a visceral feature-length film

man standing next to a studio light

Summer 2025 Competition Winner

The Winning images from our Summer 2025 Instagram competition.

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Unveiling the Invisible

Delving into the world of extreme macro, Petar Sabol tries out the new FE 100mm f/2.8 Macro GM OSS with extraordinary results.

a bee in mid flight

Beauty in Nature

Nature photographer Kyle van Bavel captures incredible new worlds with the new Sony FE 100mm f/2.8 Macro GM OSS.

water droplets on a leaf

Lens Profile | FE 50-150mm f/2 GM

John Makris reveals how the Sony FE 50-150mm f/2 GM is like having a superpower for shooting weddings.

newlywed couple on a hillside

Better Together

Magnus Lundgren and Staffan Widstrand

Photographers and conservationists, Magnus Lundgren and Staffan Widstrand, on how collaboration is key to a better future for European wildlife.

a bear hiding behind a tree

Critical Minerals

Davide Monteleone

Documentary photographer Davide Monteleone uses Sony cameras to explore the hidden costs of mineral extraction.

fishermen on a small boat

Iceland’s Rift gravel race is more than just a competition—it’s a test of endurance across an alien landscape.

man in a red jersey on a bicycle

Lens Profile | FE 600mm f/4 GM OSS

Paul Browning explains how the Sony FE 600mm f/4 GM OSS solves bird photography's biggest challenge.

Brendan de Clercq | Karl

Photographer Brendan De Clercq reveals how he captured this powerful portrait of homeless Karl with his Sony Alpha 7C II.

portrait of a man holding a can of beer

How Sony is Making Creativity Accessible to all

Persons who are partially sighted have long battled to explore photography, but Sony’s latest technology is making creativity accessible for all.

members of the RNIB and Sony posing for the camera after their podcast recording

Light Up Your Life

Burak Bulut Yildirim

Working with UV light has become Burak Bulut’s signature style. Here, he explains how he creates a vibrant playground of neon colour, and how his Sony gear helps him to do it.

lady lying the floor lit by uv light

Number 6 | Shot on Alpha 7S III

António Morais shares his experiences using the new Sony Alpha 7S III on a commercial short film

Antonio Morais framing a shot on his sony alpha 7S III

Lens Profile | FE 85mm f/1.4 GM II

Morten Rygaard reveals how he used the Sony 85mm f/1.4 GM II and a historic bridge to shoot a series of powerful portraits.

lady sitting on the girder of a bridge

Bears in Romania

Georgia Barker on how a combination of field craft and the Sony FE 400-800mm f/6.3-8 G OSS lens put her wildlife photography on a more satisfying path.

large brown bear with its mouth open

Tom Oldham | Amaka Okafor

Tom Oldham uses his Sony Alpha 7R V and FE 50mm f/1.2 GM lens in a daylight studio to capture an intimate portrait of actor Amaka Okafor.

portrait of Amaka Okafor

Redefining Cinema Cameras: The Sony FX2

António Morais

Cinematographer António Morais tells the story of his short film ‘Faixa 002’, shot with the Sony FX2 cinema camera.

lady sitting at a table with recording equipment

Big Cat Community

Sony Photographer and Filmmaker Chris Schmid discusses his 12 years of capturing conservation projects in Africa with Sony Alpha kit.

cheetah in long grass

Visions of China

Joao Branco on discovering some of China’s hidden landscape gems and how the Sony Alpha 7CR helped him share their beauty.

rock formation in the mountains of china

Lens Profile | FE 90mm f/2.8 Macro G OSS

Photographer Pablo Gil reveals why the Sony FE 90mm f/2.8 Macro G OSS lens remains his go-to lens when working with the Sony Alpha 7R V.

red sauce covering food on a blue plate

Control is the Key

Nicholas Mastoras

Portrait specialist Nicholas Mastoras explains how mastery of light and equipment gives him room for creativity, both in and out of the studio

portrait of a man hidden by a leopardskin cloth

Nicholas Mastoras | Model Shot

Greek photographer, Nicholas Mastoras tells us how he captured mode Evelyn Kazantzoglou in the pristine Cyclades islands for a magazine cover shoot

model standing on white rocks in greece

Lens Profile | FE 70-200mm f/4 Macro G OSS II

Wildlife and macro photographer Kyle van Bavel on how keen eyes and Sony’s FE 70-200mm f/4 Macro G OSS II lens can create amazing wildlife opportunities close to home.

a duck sitting in the grass

Massimo Siragusa | Detailing a Scilla Flower

Intricate details in nature captured by Massimo Siragusa and his Sony camera

Close up of a peruvian scilla flower

Why The FE 85mm f/1.4 GM II Keeps Winning

Sandra Hallnor reveals why the FE 85mm f/1.4 GM II keeps winning her heart and portfolio.

lady in a forest at night holding a ball of light

Finding a Better View

Jacob Nordin on how Sony’s new Monitor and Control app syncs with his camera to make him a more confident and creative filmmaker.

silhouette of a mountain

Spring 2025 Competition Winner

We celebrate the photographers who captured spring's most vibrant moments in our latest Alpha Instagram competition.

parakeet sitting in a tree

Alpha 6700 | Tested in the Wild

Alexandra Surkova

Wildlife specialist Alexandra Surkova swaps her usual Alpha 1 for the new Alpha 6700 on a wildlife adventure.

an eagle looking up to the sky

Touching Distance

Melissa Schäfer

Sony Alpha Ambassador Melissa Schäfer on her first close encounter with a polar bear, and how photography might help us keep climate change at bay.

polar bear walking across the ice at dusk

Touching Distance

Melissa Schäfer

Sony Alpha Ambassador Melissa Schäfer on her first close encounter with a polar bear, and how photography might help us keep climate change at bay.

polar bear walking across the ice at dusk

Lens Profile | FE 24mm f/1.4 GM

Stefanie Liebermann

How Stefanie Liebermann uses Sony's FE 24mm f/1.4 GM lens to transform night skies into spectacular cosmic landscapes.

desert at night with the milky way visible above

Sonia Cañada Ramos | Emma Meesseman

An emotional sporting moment captured by Sonia Cañada Ramos and her Sony camera.

Emma Meesseman clenching her fists with emotion

Sadocco’s Light

With the new FX2 Cinematographer Simone Sadocco weaves a light-hearted tale infused with nature and magic.

man adjusting a glass chandelier

Where Passion Moves

Filmmaker Stefan Krenn explores how the Sony FX2 empowers his fast-paced, creative storytelling across action, travel, and commercial content.

stefan krenn with his sony fx2 camera

Your Journey Starts Here

Join us here to watch a special announcement. 28th May 2025 15:00 (BST) / 16:00 (CEST)

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Alexis Rosenfeld | The Great River of Life

Explorer and professional photographer, Alexis Rosenfeld, talks The Great River of Life and his trusted underwater partner, the Sony Alpha 1.

diver being chased by 2 gannets underwater

Colour and Connection

British photographer Ron Timehin captures the vibrant energy of India's Holi Festival, using Sony's compact Alpha 7CR and FE 24-50mm f/2.8 G lens.

smiling man with his face painted

Rally Championship Action

Afonso Silva tests the FX30 and shares his tips for rally championship videography.

afonso silva with his sony fx30

World Athletics Partnership

in partnership with Sony

Sony, in a partnership with World Athletics, utilises cutting-edge technology to support athletes as part of its goal to fill the world with emotion.

3 relay runners

I Love You, Bro

Luke Jackson-Clark

Turning a trip with his brother into a cinematic documentary, Luke Jackson-Clark embarks on a month-long trip with the Sony FX3.

luke jackson clark framing a shot on his sony fx3 camera

Redefining success in a heartfelt short film, Teja Lisjak uses Sony Cinema Line camera and prime lenses for artistic depth.

lady waiting for a tube train

A Lasting Relationship

David Bastianoni

David Bastianoni on his enduring love of shooting weddings and how the Sony Alpha 7 IV is the perfect partner to do it.

lady giving a speech on the amphitheatre steps

with the Sony FE 50-150mm f/2 GM

John Makris calls it pure freedom — a lens that brings a cinematic voice to life, capturing emotion with the dreamy depth of f/2 from 50 to 150mm, without changing gear.

couple embracing on the beach

Redefining Versatility

with the Sony FE 50-150mm f/2 GM

Commercial photographer Crina Popescu tries the Sony FE 50-150mm f/2 GM in the studio.

model in a red dress with her hands on her head

Exploring the Elements

with the Sony FE 50-150mm f/2 GM

The creative notion of capturing the four elements of fire, earth, air, and water saw Andrea Font travel to Indonesia with her FX6 and the FE 50-150mm f/2 GM.

andrea font with her sony fx6 camera and sel50150gm

Winter 2025 Competition Winner

We reveal the photographs from thousands of entries that have captured winter's most magical moments in our latest Alpha Winter competition.

lone tree in a wintery landscape

Sony World Photography Awards 2025

Winners announced

The overall winners of the prestigious Sony World Photography Awards 2025 have been announced, bringing together leading figures in the industry to honour this year’s winners and their achievements.

Zed Nelson Photographer of the Year Professional SWPA 2025

Portraiture With the New FE 85mm f/1.4 GM II

Morten Rygaard talks about how he shoots portraits with the new Sony FE 85mm f/1.4 GM II lens.

man in a field holding his guitar

Reflecting on Self-Portraiture

In making explorative, insightful self-portraits with his Sony Alpha 7R V, Nemanja Maraš is asking us to look at ourselves as much as him.

negative image of a man

A Journey to the Gods

With the power of the Sony Alpha 1 II and Sony G Master lenses, Dennis Schmelz captured the colour, drama and intensity of ancient Theyyam ceremonies.

three men in costume dancing with fire

The River of Life

Paolo Sodi’s documentary project with Sony charts the life of a schoolboy in Papua New Guinea as well as reflecting his own emotional journey.

young boy standing in a river shielding his face

Music, Non-Stop

How leading music photographer Ralph Larmann captures the intensity of the live experience with his Sony Alpha 1.

guitarist on stage dressed in black

Vivid Portraits

Hannah Couzens embraces bold colours to create a vivid series of portrait images with the Sony Alpha 1 II and 85mm f/1.4 GM II lens.

portrait of a lady wearing red clothes

Gábor Nagy | Deer in the Vineyard

A beautiful moment captured by Gábor Nagy and his Sony camera becomes a poignant memory.

a deer standing motionless in a vineyard

Petter Askø Næss | The Fairy Tale Forest

Discover how Petter Askø Næss used his Sony Alpha 1 to create a moment of magic during a visit to his favourite woodland.

crested tit sitting on a tree branch

Creating Meaningful Projects

Natan Dvir shares how his Sony Alpha 1 and G Master lenses allow him to create photographic projects that reveal deeper stories.

lady with an umbrella walking along a street

Speed in the Sky

Will Burrard-Lucas

Wildlife photographer Will Burrard-Lucas uses the Sony Alpha 9 III to document Britain's resurgent red kites

red kite with its wings spread in mid air

Chasing the Northern Lights

Stefan Liebermann

Landscape photographer Stefan Liebermann takes the Sony FE 16mm f/1.8 G to Iceland to capture a stunning display of the Northern Lights.

northern lights over a small house

From the Sahara to the Streets

A trip to Morocco proves to be the perfect playground to test the Sony FE 16mm f/1.8 G lens, from the vast landscapes of the Sahara to the bustling streets of Fes.

ridges in the sahara desert sand

Frozen Frames: Capturing Norway's Wildlife

Ananda Joinet shares her thrilling adventure with the incredibly versatile Sony FE 400-800mm f/6.3-8 G OSS as she embarks on an exhilarating quest to capture the wild animals of Norway.

moose with its head turned sideways

The Power of Compact Creativity

Testing the FE 16mm f/1.8 G in Vienna, Stefan Krenn captures the intensity of freerunning in a fast-paced short film that blends dynamic movement with cinematic depth.

man looking out across the water on a grey day

Mosh Pit Masterclass

Gonçalo Delgado

Portuguese photographer Gonçalo Delgado on how he combines his love of music with Sony Alpha cameras to capture the energy of live performances.

bass player singing on stage

Lens Profile | FE 28-70mm f/2 GM

Mike Will explores London's nighttime streets with Sony's groundbreaking FE 28-70mm f/2 GM lens.

chef preparing food

Defining Moments

Marcus Westberg

Marcus Westberg on how impactful images can help drive conservation projects to greater heights.

lone elephant on the savannah

Using Sony Creative Looks

António Morais

How António Morais uses Sony Creative Looks from photo to film.

harbour with mirrored buildings in the background

New Light, New Horizons

Sandra Hallnor tells us how she created her mesmerising low-light portraits on the island of Madeira

lady with candles in her hair holding a lamp

Tobias Hägg on how his experiences in Swedish Lapland with Sony Alpha cameras have helped him grow personally and as a photographer.

man standing alone in a wintery landscape

Shooting the Netherlands

Albert Dros is a modern Dutch master, chronicling the beauty of his native Netherlands using his Sony Alpha kit

shepherd with sheep in a field at dawn

A look back on the Sony Kando Tour 2024, which saw Sony photographers, filmmakers and creators from across Europe gather in a series of Sony hosted immersive experiences.

waves crashing against a rock

The Incredible Aurora

Mads Peter Iversen

Landscape photographer Mads Peter Iversen tells the story of how he captured the incredible Northern Lights display in October 2024 using his Alpha 7R V and Sony lenses

tree silhouetted by an amazing aurora display

Exploring Norway

Turkish photographer İlhan Eroğlu explores the mountains and fjords of Norway with his Alpha 7R V and a trio of G Master lenses.

group of painted cabins by the water

Mountainside Success

Alpine sports pro, Yhabril Moro, reveals how his Sony Alpha 7 IV helps him set up for mountainside success.

snowboarder in mid air at dusk

Black & White Portraits

Wedding and portrait photographer Sandra Åberg reveals how she uses the power of Sony's Alpha 1 and Alpha 7R V cameras to create classic black and white portraits.

two ladies climbing over rocks

Autumn 2024 Competition Winner

The winners of the Alpha Autumn competition are revealed.

solitary tree branch with golden leaves

Portrait Perfection with the FE 85mm f/1.4 GM II

Brendan de Clercq

Brendan De Clercq showcases the power of the Sony 85mm f/1.4 G Master II lens for creating exceptional portraits.

portrait of a man looking sideways

Inspiration and Performance

Spanish cinematographer and director Andrea Font tests the new FE 28-70mm f/2 GM for fast-paced sports and a thrilling live music concert.

andrea font filming a music concert

Precision in Motion

Mine Kasapoğlu

Sony ambassador and renowned sports photographer Mine Kasapoğlu shares her experience testing Sony’s new flagship camera, the Alpha 1 II.

diver in mid air with her arms outstretched

Ultimate Versatility

UK-based award-winning portrait photographer Tom Oldham paired the Sony Alpha 1 II with the FE 28-70mm f/2 GM and headed off to Nigeria to see how it faired with fast-paced location work.

lady holding a baby

Capturing Nature’s Unpredictable Beauty

Olle shares his first impressions of the Alpha 1 II’s features, from pre-capture to enhanced autofocus, which makes capturing nature’s unpredictable moments more intuitive and rewarding.

large majestic bird in mid air

Unforgettable Moments

Swapping his usual primes for the Sony FE 28-70mm f/2 GM, Morten Rygaard shoots a high-octane music concert.

silhouette of a guitar player on stage

Turning a Design Vision into Reality

Engineer interview

In this exclusive interview, the product and development team reveal the process behind designing the 50mm f/1.2 G Master lens

engineer holding a lens chassis

Music Videography with the FX30

Newly graduated filmmaker Marin Distafa on the importance of storytelling in music videos and how the Sony FX30 helps him do it.

man sitting on a bench in the park

Right Place, Right Time

Aided by the travel-friendly Sony Alpha 6700 and lightweight lenses, Maciej Pesko’s found perfect conditions in the Italian Dolomites.

the dolomites in italy at dusk

New product announcement

Join us here to watch a special announcement. 19th November 2024 14:00 (GMT) / 15:00 (CET)

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Gustav Kiburg | Swan

Wildlife photographer Gustav Kiburg reveals how intuition, and his Sony Alpha 1 combined to capture an extraordinary moment in the Italian Dolomites.

a trout leaping out of the water behind a swan

Javier Aznar | Moonlight Safari

Javier Aznar looks back at one his favourite images from a safari expedition in Bolivia.

tree boa on a branch at night

The Wilderness Nearby | A Sony FX6 Short Film

Wildlife filmmaker James Glancy tests the new Sony FX6

james glancy holding his fx6 with sony 70 200 f28

Photography with the Xperia 1 VI

Dominika Koszowska

Dominika Koszowska takes the Xperia 1 VI on a test drive to see how the new lenses and shooting features stack up against the previous models.

lone tree on a mountainside

Xperia 1 VI in the field - Nature Photography

Wildlife photographer Olle Nilsson tests the new Xperia 1 VI for nature photography.

small bird sitting on a tree branch

Epic Adventures in Guatemala

Travel filmmaker Dennis Schmelz on his amazing trip to Guatemala with the Sony Xperia 1 VI.

volcano erupting in guatemala

Filming Fnatic with Sony Cameras

How Pete Nguyen uses Sony cameras and lenses to create a wide range of content for the Fnatic esports team.

man smiling as he points at his sony camera

Summer Travel 2024 Competition Winner

After seeing thousands of your images, we announce the winners of our Summer Travel Instagram competition.

red mountain at dawn

Staying Ahead of the Pack

Salih Zeki Fazlıoğlu

Sports photographer Salih Zeki Fazlıoğlu on the power of dedication and constant improvement in his work and the Sony Alpha cameras he uses.

athlete lying on the floor

Shooting Music Festivals

Mike Will tells about his experiences shooting some of the world’s biggest DJs and music festivals with his Alpha 7 IV and G Master lenses.

dj standing in front of a crowd

Cape Town with the Alpha 7CR

London-based photographer Ron Timehin reveals how he used the Sony Alpha 7CR for his travel photography on a recent visit to Cape Town, South Africa.

table mountain in south africa

Capturing Moments

with the Sony FE 85mm f/1.4 GM II

Scottish wildlife filmmaker Libby Penman swaps her usual zoom lenses for the new FE 85mm f/1.4 GM II.

hand holding a sony alpha 9 III and 85mm GM II lens

Elevate Your Wedding Photography

with the Sony FE 85mm f/1.4 GM II

Professional wedding photographer Jana Weisbrich tests the new lens on a stylish wedding shoot.

bride sitting down with her eyes closed

Dreamy, Razor-Sharp Portraits

with the Sony FE 85mm f/1.4 GM II

Photographer Sandra Hallnor reveals why Sony's new FE 85mm f/1.4 GM II is a must-have for professionals seeking dreamy portraits.

sandra hallnor with her sony camera and sel85f14gm2 lens

Image Editing Basics with the Alpha 7CR

Lou-Ann Varaniac-Quard

Lou-Ann Varaniac-Quard on how she creates romantic travel photography using her Sony Alpha 7CR.

pretty french village at dusk

Stefan Voitl | The Cliff Divers

Stefan Voitl discusses his amazing shots of cliff divers in Saudi Arabia, captured with the pioneering Sony Alpha 9 III and a small flash mounted to a drone.

man diving into a pool from a cliff

Lens Profile | FE 16-25mm & 24-50mm f/2.8 G

Bit Sever reveals how the 16-25mm f/2.8 and 24-50mm f/2.8 G lenses are the perfect travel companions for photos and video.

campervan on the beach at dusk

Sony Picture Profiles and Creative Looks

Veres Deni Alex

Studio colourist and photographer Veres Deni Alex on how colour drives emotion and how he achieves it with Sony Picture Profiles and Creative Looks.

girl with red hair hiding behind a large leaf

Travel and Adventure with the Sony FX3 and FX30

Filmmaker Rami Ravasio tells us how he used the Sony FX3 and FX30 to capture powerful stories in the mountains.

man on a horse with an eagle resting on his arm

Back to My Roots

Brendan de Clercq

Professional photographer Brendan de Clercq tries out the new Sony APS-C wideangle lenses on some portraits with a twist

portrait of a lady in half shadow

Shooting Sports with Sony Alpha

Brazilian-born Pedro Lemos transitioned from skateboarder to versatile sports photographer, capturing athletes across disciplines using a range of Sony Alpha cameras and lenses.

rear view of a footballer on the pitch

Arctic Conservation

Arturo de Frías

Award-winning wildlife photographer and philanthropist Arturo de Frías on photography’s enduring power to inspire conservation.

polar bear swimming in the sea

Shooting the Dutch National Ballet

Brendan de Clercq

Using his Sony Alpha gear to showcase the skill of artists that inspire him, Brendan de Clercq finds a rich and satisfying vein of documentary subjects within the Dutch National Ballet.

seated ballet dancer leaning forward

The Cinematic Look for Everyone

with the Sony ZV-E10 II

Professional content creator Martin Doležal swaps his usual FX3 for the new ZV-E10 II to shoot his reflective piece about the power of dance.

man holding a sony zve10m2

Lens Profile | FE 300mm f/2.8 GM OSS

Wildlife photographer Petar Sabol explains why he regularly uses the FE 300mm f/2.8 GM OSS lens with a 1.4x Teleconverter

a heron sitting on a rock

Food Photography with the Alpha 7R V

Food photographer, Pablo Gil, reveals the secrets of how he shoots his incredible culinary images with his Alpha 7R V and premium Sony lenses.

a pastry on a wooden box with smoke coming out

Sony Future Filmmaker Awards 2025

The third edition of the Sony Future Filmmaker Awards is now open! It’s a one-of-a-kind opportunity offering filmmakers worldwide the chance to join an industry immersion program at the Sony Pictures Studios in Culver City, California.

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Spring Landscapes with the Alpha 6700

Finnish photographer, Hugo Korhonen, reveals how he captured the magic of Spring landscapes with the Sony Alpha 6700.

a distant plane in a cloudy sky

Quest for the Sublime

Shooting with the new ZV-E10 II

Giorgio and Martina take us to Lanzarote to discover why the new ZV-E10 II is perfect for travelling.

2 people sitting on a landrover at dusk

New Product Announcement

Join us here to watch our special announcement 10/07/24 - 15:00 (BST) / 16:00 (CEST)

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In at the Deep End

Dr. Pelayo Salinas de León

How marine biologist Dr. Pelayo Salinas de León is using his Sony kit to help protect the oceans.

turtle swimming with sharks behind it

Photographing birds with the Sony Alpha 9 III

Antonio Liebana

Wildlife photographer Antonio Liebana reveals how the Sony Alpha 9 III allows him to photograph birds with incredible precision, thanks to its AI tracking and incredibly fast frame rates.

puffin flying in a snowstorm

Nature and Nurture

Melissa Schäfer

Melissa Schäfer on how a combined desire to protect nature and promote women photographers inspired her magazine, Mother.

lady standing on top of a mountain holding a tree

Set for Success

Christophe Brachet

Fresh from shooting a new series for a TV show, set photographer Christophe Brachet tells us how pioneering Alpha technology revolutionised his role – and continues to do so.

2 actors in period costumes

The Artistry of Dance

If dance is ‘the secret language of the soul,’ how can this be translated through the camera? Portrait and fashion professional Burak Bulut has the answers.

dancer in a red dress

Yves Schepers | In the Spotlight

Discover how Yves Schepers used his Sony Alpha 1 to create a moment of magic during a wedding photoshoot.

wedding couple illuminated in a pool of light at dusk

The Need for Speed

Susanna Kosa & Chrisander Bergan

Susanna Kosa tells us about her FX6-powered road bike project with extra hot-sauce applied by Norwegian FPV specialist Chrisander Bergan.

sony fx6 camera mounted on a drone

Sony Future Filmmaker Awards 2024

Winners announced!

Established by Creo and sponsored by Sony, the Sony Future Filmmaker Awards is a major new annual awards program for short films devoted to supporting and elevating independent filmmakers and creators from across the globe.

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Global Shutter in Wedding Photography

The power of the Alpha 9 III’s global shutter is a game-changer for wedding photographers who are looking to light their shots with small flashguns.

man holding a sony alpha 9m3 with sel24f14gm attached

Destination Weddings

Wedding pro Maciej Suwalowski specialises in shooting big days in even bigger landscapes. Here’s how he does it with his Sony Alpha 7R V.

newlywed couple in the mist

Mastering Fashion

with the Sony Alpha 1

Maki Galimberti reveals how he used the Sony Alpha 1 and the FE 200-600mm f/5.6-6.3 G OSS zoom lens shooting a leading Italian fashion brand.

lady in a green shirt posing for the camera

Lens Profile | FE 20-70mm f/4 G & FE 70-200mm f/4 Macro G OSS II

How the powerful, lightweight Sony Alpha 7C II and f/4 G zoom lenses gave Terry Donnelly a fresh feeling of creativity on his antipodean odyssey.

mirrored skyscraper with a pointed building in front

The Dancing Aurora

Dutch landscape photographer Albert Dros finally realised a dream when he managed to photograph an incredible aurora display on his home turf.

the aurora seen above windmills in holland

Winter 2024 Competition Winner

Discover the winning winter wonders from our Alpha Winter competition 2024.

Mikhail-Minkov-man in a snowy landscape beneath the milky way

Widen Your Vision

Filmmaker Teja Lisjak explores the streets of London with the new FE 16-25mm f/2.8 G.

teja lisjak in the street with her sony camera

Sony Creator Kyle van Bavel on how discovering macro photography brought him closer to the natural world, literally.

ladybird sitting on a leaf

Stronger Together

Floris Smeets & Nicolai Brix

Wildlife photographer, Floris Smeets, and documentary filmmaker, Nicolai Brix, highlight the plight of Norway’s musk ox in the face of climate change, and how a collaborative approach can make all sorts of things possible

group of musk ox on a snowy hillside

Lens Profile | FE 300mm f/2.8 GM OSS

Wildlife pro Gustav Kiburg celebrates his love of nature with the Sony FE 300mm f/2.8 GM OSS lens

dalmation pelican in mid air

Sony World Photography Awards 2024

Winners announced

The overall winners of the prestigious Sony World Photography Awards 2024 have been announced and it’s been another year packed with exceptional talent.

sun setting behind a ragged snowy landscape

Using the Alpha 9 III with Flash

Photographer Martin Krolop reveals the power of the Sony Alpha 9 III when paired with the latest Sony flashguns.

lady standing by the ocean illuminated with a flash

Exploring the Wide Perspective

with the Sony FE 16-25mm f/2.8 G

Travel photographer Matija Vincek takes the Sony FE 16-25mm f/2.8 G on a trip to the picturesque mountains around Salzburg in Austria

trees in front of a building with strong blue sky behind

Product Manager, Sara Carreira, explains how Sony’s immersive Kando Trips bring out the best in creators, ambassadors and the camera makers themselves.

cyclist riding his bike

Boni Bonev - Set The Controls For The Heart Of The Sun

Boni Bonev explains how the Sony Alpha 1’s precision helped him capture a candidly beautiful shot from afar in the warm sunlight of Bulgaria

newlywed couple embracing in front of the setting sun

Lens Profile | FE 70-200mm f/4 Macro G OSS II

Wildlife photographer Petar Sabol reveals how the macro facility of the FE 70-200mm f/4 Macro G OSS II zoom lens makes it a vital component for his camera bag.

dew covered butterfly on a plant

Will Burrard-Lucas

Wildlife photographer Will Burrard-Lucas shares how he used the Sony Alpha 1 and 400mm G Master lens to capture the gorillas and elephants found deep in the Nouabalé-Ndoki National Park in the Republic of Congo.

small gorilla with his hand on his face

Packed for Action

with the FE 24-50mm f/2.8 G

Filmmaker and photographer Teja Lisjak takes the new lens to the ski slopes of Slovenia.

teja lisjak standing in a smoky garage

The Makers of Mezcal

Francisca Siza travelled to Mexico with her Sony Alpha 7S III to meet the makers of mezcal, uncovering the history of this increasingly popular drink, and the struggles of its producers.

mexican lady sitting with a guitar on her lap

No Holding Back

Long fascinated by the extremes of the Faroe Islands, Marco Grassi says the Sony Alpha 7CR complements his passion for adventure.

green island in the sea with storm clouds behind

with the Sony FE 24-50mm f/2.8 G

Bit Sever unveils remote cultures as he tests the new FE 24-50mm f/2.8 G lens.

domed habitats in the jordanian desert

Capturing the Urban Essence

with the Sony FE 24-50mm f/2.8 G

Matija Vincek treads the pavements of London to test the new FE 24-50mm f/2.8 G lens.

car travelling at speed at night

Emotional Storytelling with the Sony FX6

Against the backdrop of the Swiss Alps, German filmmaker, Susanna Kosa captures an emotional father-son story using her Sony FX6 cinema camera.

smiling man and small boy sitting in the mountains

Lidia Popiel | Flower in the Rain

Lidia Popiel tells us how she used nature as the inspiration behind her latest fashion shoot with the Sony Alpha 7 IV

lady wearing pink trousers standing in a forest

Lens Profile | FE 200-600mm f/5.6-6.3 G OSS

Chris Schmid reveals why the Sony FE 200-600mm f/5.6-6.3 G OSS lens is the ultimate lens for wildlife photography and videography.

jaguar relaxing on a tree

Portraiture in Weddings

Yannick Zurflüh

Wedding photographer Yannick Zurflüh finds the perfect partner in his Sony Alpha 1

newlywed couple kissing on a hillside

The Guinea-Bissau Seed-Keepers

Vanessa Ribeiro Rodrigues

Photographer and filmmaker, Vanessa Ribeiro Rodrigues, talks about her project documenting the Seed-Keepers of Guinea-Bissau, and how sharing their story can cultivate new ideas around the world.

lady holding seeds in her upturned hands

Documenting the Subterranean

Massimo Siragusa

Massima Siragusa takes us down under to the Salt Mines of Sicily with his Sony Alpha 7R IV.

salt forming patterns in a cave

Production Profile | The Creator

Oren Soffer and Greig Fraser

Gareth Edwards’ latest sci-fi blockbuster, The Creator, shows just what can be achieved with ‘prosumer’ equipment like Sony’s FX3, and an agile style of filmmaking.

man holding a sony fx3 camera at dusk

A Winning Style

Sonia Cañada Ramos

Shot with the Alpha 9 II, Sonia Cañada Ramos’ distinctive black & white portraits take sports photography to new levels of drama.

Travelling Light

Helped by her lightweight Sony Alpha 7C II, Pauline Simon dives into the culture of Thailand.

thai lady in a blue dress smiling

Travelling Light

Helped by her lightweight Sony Alpha 7C II, Pauline Simon dives into the culture of Thailand.

thai lady in a blue dress smiling

Travelling Light

Helped by her lightweight Sony Alpha 7C II, Pauline Simon dives into the culture of Thailand.

thai lady in a blue dress smiling

Sandra Åberg | Reflection

Wedding photographer Sandra Åberg reveals how she captured a surreal couple shot high up on the Amalfi coast with her Sony Alpha 7R V and 50mm f/1.2 GM.

bride and groom reflected in a swimming pool

Shooting for National Geographic

Davide Monteleone

Davide Monteleone speaks on photography’s power to translate the importance of climate science – and the small matter of shooting the cover of National Geographic.

aluminium igloo at night

Florent Nicolas

Wildlife photographer Florent Nicolas has spent over a decade photographing species along the coast of the Great Bear Rainforest with his Sony Alpha cameras, a place that’s become his second home.

coastal wolf staring at the camera

Embrace Discomfort

Discover the remarkable journey of Denis Barbas as he pushes the limits of filmmaking with his Sony FX3, capturing breathtaking moments in Iceland's harsh winter conditions.

man standing in an ice cave looking up

Autumn 2023 Competition Winner

As the nights start to get colder, we close the door on autumn by revealing the winners of Sony Alpha Universe Autumn Instagram competition.

remote hut in the mountains surrounded by trees

Crafting the Definitive Frame

Diego Souto shoots with the Sony Alpha 9 III

Professional sports photographer Diego Souto tests the new Alpha 9 III with some high-speed sports action.

tennis player hitting a ball at high speed

MotoGP with the Alpha 1

Alejandro Ceresuela

Spanish photographer Alejandro Ceresuela reveals how he captures MotoGP's drama and intensity with the Sony Alpha 1, illustrating the stories that go beyond the race.

motorbike rider with orange stripes behind him

Aiming for Perfection

Former athlete turned professional sports photographer, Aleksandra Szmigiel, tests the new Alpha 9 III.

female athlete running around a corner

The Thrill of the Festival

Alexandru Don goes into festival mode to test the FE 16-35mm f/2.8 GM II on his Sony FX3.

performer on stage at a festival

Ron Timehin | Sustainable Fashion

Discover how Ron Timehin used his Sony Alpha 7R V to take shots for a sustainable fashion brand in an old cotton mill.

man standing next to a seated lady

Seals of Approval

Nature specialist Tony Peral tells us how he was thrilled to document one successful west-African conservation project, despite its harsh and hostile location.

two seals swimming in the sea

Lens Profile | FE 85mm f/1.4 GM

Hannah Couzens reveals how she uses the FE 85mm f/1.4 G Master lens to create portraits with personality.

portrait of a man in a suit

Facing the Future

Adept at editorial shoots, Sven Germann mixes his people skills with the incredible technology of the Sony A1 to make amazing portraits

felix fischer looking at the camera

The Xperia 1 V in Low Light

Professional nature and landscape photographer leaves his usual Alpha kit at home to put the Xperia 1 V through its paces.

albert dros holding his sony xperia 1 v smartphone

A Fresh Look at the City

Davide Oricchio

Travel pro Davide Oricchio on his unique approach to documenting familiar scenes and how his Sony kit helps him do it.

austere white building with a statue on top

In the Botswana Bush

Alice Greenfield

Find out how hybrid shooter Alice Greenfield uses her Sony Alpha 7 IV camera to document her endless adventures.

group of people sitting around a campfire at night

Gonçalo Delgado | The Marvels of the Circus

Gonçalo Delgado on capturing the marvels of the circus with his Sony Alpha 1

circus performer doing a backflip

The Heart of the Wilderness

Chris Schmid shoots with the Sony Alpha 9 III

Professional wildlife photographer Chris Schmid takes the new Sony Alpha 9 III to Brazil to photograph the wildlife of the Pantanal wetlands.

chris schmid in a boat holding his alpha 9m3

Lens Profile | FE 50mm f/1.2 GM

Photographer Morten Rygaard tells us why the fast aperture and sharp optics of the Sony FE 50mm f/1.2 G Master lens is key for capturing portraits that tell a story.

lady in a yellow dress walking along the beach

Calm in a Bustling City

Matija Vincek tells us about fulfilling a lifelong desire to shoot the streets of Tokyo, and how his Sony Alpha gear helped him achieve it.

large group of people crossing the road in tokyo

The Perfect Sound

Filmmaker Alexandru Don tests the compact Sony microphones.

alexandru don holding his sony fx30 while filming

A Ticket to Cinematography

Grab your ticket with Teja Lisjak and explore a cinematic journey around Portugal with the FX30 camera.

sony fx30 attached to a car window

A Healing Place

Andrea Frazzetta

Encouraged to enroll his son in a one of Italy’s outdoor schools after the trauma of Covid, Photojournalist Andrea Frazzetta rekindled his relationship with nature and photography.

2 children playing in a wooden boat in the woods

Life on the Edge

Josef Bollwein tells us about his journey along France’s storm-lashed Atlantic rim and how the boundary-defining Sony Alpha 7R V helped him capture it.

sunset over the atlantic ocean

Experience the Power of One Frame

Three remarkable Sony European Imaging Ambassadors demonstrate the unique features of the new Alpha 9 III

Experience the Power of One Frame

A Year of Wildlife

with the FE 400mm f/2.8 GM OSS

Gamander López shares some incredible shots taken with his Sony FE 400mm f/2.8 GM OSS lens.

a red squirrel with its eyes closed

Sony Alpha online event

Join us here to watch our special announcement 07/11/2023 - 14:00 (GMT) / 15:00 (CET)

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Adventures with the Sony FX3

In his first shoot with the Sony FX3, filmmaker Mike Gray fearlessly tested the camera's capabilities and even launched it into the air mounted on a drone. We spoke to him about his adventurous short film in the caves of Death Valley.

man in an astronaut suit in a cave

Shooting Ballet Portraits with the Alpha 7R V

Daniel Gossmann

Austrian photographer Daniel Gossmann reveals how the Sony Alpha 7R V's class-leading features helped him shoot portraits that captured a ballet dancer's discipline, definition, and details.

ballet dancer holding his arm up

Summer 2023 Competition Winner

With the summer fading away, it is time to unveil the winning images from the summer installment of our Instagram competition.

lady in the ocean throwing her head back

10 Years of Sony FE lenses

Since the launch of the Alpha 7 in October 2013, the full-frame E-Mount lens lineup has gone from strength to strength. We look back at some of the range's technological highlights and glimpse what the future may hold.

close up of a sony fe 50mm f1.4 g master lens

Growing Up with the Sony Alpha System

Marking their 10th year together, Albert Dros tells how being an early adopter of Sony Alpha cameras and lenses changed his photography for the better.

albert dros photographing the sunrise across a mud flat

10 Years of Alpha Full-Frame Mirrorless

It's been ten years since the Sony Alpha 7 and Alpha 7R changed the camera market forever. We reflect on the game-changing cameras and innovations of the last ten years and how they have helped photographers and videographers capture incredible images.

hands holding an alpha 7m4 with lens

Changing the Game of Sports Photography

An early adopter of Sony’s Alpha 9, Mine Kasapoğlu says Alpha technology completely changed sports photography.

mine kasapoglu wearing a hat and smiling

Sound Design with the Sony ECM-M1

Awake to Create

Filmmakers Awake To Create tell us how they used the Sony ECM-M1 to create their short film - 'FREQUENCY.'

man in red jacket holding his sony FX3 camera

Capturing Magic Moments

Portrait and family photographer Pepa Valero takes the new FE 70-200mm f/4 Macro G OSS II on a family shoot.

girl in a white dress standing in a forest

Never Ending Light

Testing the FE 16-35mm f/2.8 GM II

Filmmaker Susanna Kosa and landscape photographer Michael Schaake took the new FE 16-35mm f/2.8 GM II to picturesque Norway to see how it performed.

small wooden hut in a dramatic norwegian landscape

The Perfect Wide-Angle Lens

FE 16-35mm f/2.8 GM II

Albert Dros battles the Netherlands weather to test the new 16-35mm f/2.8 GM II in a variety of situations.

sony alpha 7rm5 with sel1635gm2 attached

Kenton Thatcher | Avenida da Liberdade

British photographer Kenton Thatcher, races against time with his Sony Alpha 7R IV to capture a celebration of 650 years.

the red arrows flying over the Avenida da Liberdade in portugal

Lens Profile | E 16-55mm f/2.8 G

İlhan Eroğlu on why the Sony E 16-55mm f/2.8 G might just be the perfect lens for fleet-footed travel photographers

an old clock tower with blue sky behind

A Marriage of Beauty and Simplicity

Cristiano Ostinelli

Wedding expert Cristiano Ostinelli on why his photography is a marriage of his Sony Alpha 1 and Alpha 9 II, and his creativity and willingness to learn.

bride standing in the shade overlooking a lake

Italian photographer Marco Ronconi harnessed the power of Sony Alpha 1 to bring to life 'Hueco Mundo', an exploration of the similarities of two disparate deserts.

arctic fox walking down a snowy hill in a blizzard

Exploring the Ocean

Ricardo Nascimento

Ricardo Nascimento, an intrepid underwater photographer who has partnered with Sony, delves into the depths capturing incredible shots of whales that also help biologists learn more about the ocean world.

group of whales underwater

Catching Wildlife in the Moment

Merche Llobera on how the power and quality of her Sony Alpha cameras helps her enjoy the full beauty of the natural world as well as photographing it.

2 giraffes walking across a plain

Full Speed Ahead

Motorsport pro, Philip Platzer on how he creates images full of energy and impact with his Sony Alpha 1

motorcyclist riding through muddy water

Capture Every Moment

Outdoor sports photographer Lina Jakobi swaps her old lens for the new FE 70-200mm f/4 Macro G OSS II and is delighted with the results.

cyclist in orange helmet travelling at speed

Wildlife and macro specialist Petar Sabol tries the new FE 70-200mm f/4 Macro G OSS II and is impressed by the performance and versatility.

scarlet dragonfly on a blue flower

Environmental Portraits

With the Sony Alpha 7CR

Conceptual portrait photographer Laura Zalenga tests the new Alpha 7CR

lady sitting in a field of ferns posing for the camera

The Eight Sounds of Brittany

with the Sony ECM-M1

Oliver Vegas travels to Brittany to try the new Sony ECM-M1 microphone.

oliver vegas sitting on a boat with his sony alpha camera

Exploring Creative Angles

With the Sony Alpha 7C II

Mike Will takes the new Alpha 7C II on a night shoot in London and explores the unchartered territory of an Icelandic volcano.

looking up at a london skyscraper at night

The Compact Travel Companion

French content creator Pauline Simon takes the new Sony Alpha 7C II to the mountains in Chartreuse

sunset behind a mountain

Summer in Spain

With the Sony Alpha 7CR

Thomas Kakareko takes the new Alpha 7CR on a street expedition to Barcelona.

person standing in a street after the rain

New Product Announcement

Join us here to watch our special announcement 29/08/23 - 15:00 (BST) / 16:00 (CEST)

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The Car is the Star

With Kyle Meyr’s characterful automotive photography born from a desire to push the boundaries, working with the similarly dynamic Sony Alpha 1 is an easy fit.

red racing car driving at speed on a track

Spring 2023 Competition Winner

From the thousands of entries from every corner of Europe, we reveal the winning images of our latest Spring competition.

a squirrel smelling dandelions

Natan Dvir’s captivating triptychs, shot on the New York City Subway, are a masterclass in dedication, all helped by his Sony Alpha 1.

man standing on one leg on a new york subway platform

Marcus Westberg

Experienced conservation photojournalist Marcus Westberg reveals the disturbing effects of clear-cutting in his native Sweden, and how photography is helping to expose the deep, damaging scars of deforestation.

aerial view of a swedish forest

A Leap in Quality

In making his stylish short film, Trial, with the Sony Alpha 1, Nicolai Brix has discovered a complete a storyteller’s tool

filming a bike rider on his sony alpha 1

Lens Profile | FE 20-70mm f/4 G

Photographer Ananda Joinet reveals how she took a visual journey through Spain's Bardenas Reales desert, capturing the untamed beauty of the landscape with the versatile Sony FE 20-70mm f/4 G lens.

orange light falling on a mountain at dusk

Finding the One

Cristiano Ostinelli

Cristiano tests the new Alpha 1 on a wedding shoot at lake Como

bride and groom in classic pose

A Bride in Focus

Cristiano Ostinelli

Cristiano Ostinelli takes us backstage at a wedding shoot on Italy’s Lake Como

cristiano ostinelli bride posing with her veil blowing behind her in the wind

Cristiano Ostinelli - Bride’s Best Man

Describing the unbelievable moment he ferried a bride and her husky to a wedding in a tiny boat on Lake Como

bride and dog sitting in a boat on lake como

Italian photographer Marco Grassi faced logistical, physical, and climatic challenges to capture the raw and untamed beauty of Patagonia's ice fields and mountain peaks. And he did it all with his Sony Alpha 1.

mountain peeking out behind snow

Sandra Åberg | Runaway Bride

Scandinavian photographer Sandra Åberg tells us how she captured a stunning bridal portrait in Italy, and why her Alpha 1 was the perfect partner for the shoot.

bride looking over her shoulder as she walks away

Alpha 6700 | Freedom to Travel

Czech creator Jakub Fišer swaps his usual Alpha 7 IV for the new Alpha 6700 on a road trip to Denmark.

shoreline with a moody dramatic sky

Alpha 6700 | Birds in Flight

Bird enthusiast Gustav Kiburg tests the new Alpha 6700 on a wet and windy shoot in Ireland

a puffin with fish in its mouth sitting on a rock

New Product Announcement

Join us here to watch our special announcement 12/07/23 - 15:00 (BST) / 16:00 (CEST)

new product announcement

Dancing with the Waves

The balance between resolution and definition: how the Alpha 7R V and FE 200-600mm f/5.6-6.3 G OSS are perfect for professional surf photography.

man standing on a surfboard with his hands in the air

Gabor Nagy | Mountain Plateau

Adventure and outdoors photographer Gabor Nagy takes his love of shooting mountains to a small village in Italy…capturing the rolling clouds across Castelluccio di Norcia.

clouds rolling across hills in the italian landscape

Battle of Speed

Leaving his usual FX3 at home, Zilver tests the new FX30 on a high-octane action film.

man carrying a sony fx30

The Lynx Effect

Antonio Liebana

Deep in Spain’s Iberian Peninsula, conservationist and photographer Antonio Liebana is part of a pivotal rewilding scheme, proving that mankind can be more custodian than conquistador.

lynx standing motionless

Staffan Widstrand | Chameleon

On a photography expedition in Uganda, Staffan was stopped in his tracks when a Three-Horned Chameleon appeared through the branches. Find out how his Alpha 1 captured its vivid colours on this once in a lifetime trip.

close up of a johnstons chameleon in the congo

All round photographer Jakub Fišer talks about his love of the Sony G Master lenses, in particular the 50mm f/1.2 GM.

couple sitting at a table holding hands

Flying Into the Wild

Travelling to Maasai Mara, Kenya, Uroš Podlogar documents how one company's helicopters are used to aid wildlife conservation.

lone elephant in the maasai mara

Sky on Fire | A Sony FX6 Short Film

Filmmaker James Matthews tests the new Sony FX6 on the island of Madeira

james matthews crouching down in the mist with his sony fx6

How Sony’s new HVL-F60RM2 and HVL-F46RM flashguns can bring flexible and creative opportunities to wedding and portrait specialists

silhouette of a couple kissing in a fountain

Authenticity in Wedding Portraiture

Known for her incredibly intimate wedding images, photographer Kate Kirkman reveals how she creates moments the bride and groom will remember forever.

silhouette of a wedding couple by the sea

A Touch of Finesse

With her background in fine art, Kate’s images have an elegance about them that could be straight from the Old Masters themselves.

bride and groom pose formally in front of a window after the ceremony

Thomas Kakareko

Thomas Kakareko tells us about the value of being brave in street photography and going back to those raw and risky shots that first inspired him – plus how the Sony Alpha 7R IV is helping him do it.

couple walking along the street embracing

Create Your Stories, Share Your World

Join us here to watch our special announcement of a new Sony camera. 23/05/23 - 15:00 (BST) / 16:00 (CEST)

CX64800 teaser banner

Continuous Improvement

Bertrand Bernager

Shooting up to 22 hours a day to cover one of the world’s most demanding cycling endurance races, Betrand Bernager proves up to the challenge, as does his Sony Alpha 1.

car on a deserted road

Cinematic Powerhouse: The Sony ZV-E1

Travel filmmaker Mike Gray takes the Sony ZV-E1 to Bali to put it through its paces.

mike gray holding his sony zv-e1 in front of a waterfall

Beauty in Simplicity

Portuguese filmmaker Vinicius Souza shares his experience of using the Sony FX6 Cinema camera and a 16-35mm f/2.8 G Master to shoot a beautiful short film of a famous chef recreating a popular local dish.

chefs hand close up adding an ingredient to a dish

Exploring Barcelona with the FE 20-70mm f/4 G

Alexander Wieck

A trip to Barcelona provided Alexander the perfect opportunity to try the new FE 20-70mm lens.

two men playing a game of boules

Lens Profile | FE 12-24mm f/2.8 GM

Michael Schaake

German nature and wildlife photographer, Michael Schaake, explains how the Sony FE 12-24mm f/2.8 G Master lens is essential for capturing expansive vistas and stunning night skies.

the northern lights and milky way above a still lake

Régis Defurnaux | A Face of History

Following his many NGO assignments in Mongolia, Régis Defurnaux tells the story of modern Mongolia through the eyes of its people.

portrait of an old man looking into the light

What Lies Beneath

Alexis Rosenfeld

Underwater photographer and ecologist, Alexis Rosenfeld, introduces us to Lily, the newest member of his diving team.

small yellow submarine underwater

Andreas Hemb | Winter Heron

Swedish Photographer Andreas Hemb tells us how he took a dramatic image of a heron in the middle of the Swedish capital city, Stockholm.

a heron with its wings spread out against a snowy background

Lenses for Landscapes

Austrian photographer, Josef Bollwein, details the lenses he uses to photograph the spectacular Dolomite mountains.

silhouette of a mountain at dusk

Sony World Photography Awards 2023

Winners announced

The overall winners of the prestigious Sony World Photography Awards 2023 have been announced and it’s been another year packed with exceptional talent.

Long-Jing couple in traditional chinese dress

An Audio Journey

Luke Jackson-Clark

Travel and adventure creator Luke explains the importance of good quality sound recording during his recent trip to Bali

sony alpha 7m4 with a sony ecm-b1m microphone attached

The Creative Struggle

Action specialist Philip on striving for success and how the Sony Alpha 1 helps him get there.

motorcycle rider raking up clouds of dust in the desert

Sony Future Filmmaker Awards 2023

Winners announced!

Established by Creo and sponsored by Sony, the Sony Future Filmmaker Awards is a major new annual awards program for short films devoted to supporting and elevating independent filmmakers and creators from across the globe.

David Bastianoni | Moroccan Dreams

Wedding photographer David Bastianoni describes how he used his Sony Alpha 7 IV to take an incredible wedding image in the desert outside Marrakech.

bride on horseback riding through the desert

Hummingbirds of Equador

The Dutch wildlife photographer reveals how he used his Alpha 1 and 400mm f/2.8 G Master lens to capture incredible images of hummingbirds in the Ecuadorian rainforest.

a blue and teal bird sitting on a branch

Capturing Namibia

Tolis Fragoudis

Shooting a series of striking portraits on his trip to Namibia, along with landscapes and wildlife, Tolis Fragoudis talks us through his vital ingredients to success and why the Sony Alpha 7R IV is one of them.

bare tree in the desert at dawn

Filmmaking with the Xperia 1 IV

More used to shooting with Sony FX3 and Sony Alpha 7 IV, Dutch travel filmmaker Zilver Schmitz recently ventured to Thailand to shoot with the Sony Xperia 1 IV.

silhouette of a man standing on a beach

In the Still of the Night

Will Burrard-Lucas

No stranger to creative wildlife photography, Will Burrard-Lucas talks us through possibly his most ambitious project yet.

a young deer in kenya at night

The Creative Spark in My Pocket

Olivier Schmitt

Sony Creator Olivier Schmitt tests the new ZV-E1 to see how it fares against his usual Alpha 7S III

rear view of the sony zv-e1

Switching to the ZV-E1

All-round content creator Peter Lindgren tests the new ZV-E1.

peter lindgren holding a zve1 body

Embracing the Unexpected

Netherlands-based filmmaker Reilin Joey travelled to Morocco to test the new ZV-E1

reilin joey with his sony zv-e1

The Ultimate Content Creation Experience

Join us here to watch our special announcement and online event. 29/03/23 - 15:00 (BST) / 16:00 (CEST)

CX89400 teaser banner

Thodoris Markou | Lines

Thodoris reveals how simplicity can give photographers the freedom to be creative when shooting portraits.

portrait of a lady with make up stripes on her face

Capturing the Beauty of the Wild

Alexandra Surkova

Professional wildlife photographer Alexandra gives us an insight into her successful career.

an eagle raising its wing

MOTHER Magazine

Melissa Schäfer

Through her focus on the natural world, Wildlife photographer Melissa Schäfer, with the help of Sony, brings together the incredible work of 14 female photographers in the first issue of her new magazine 'Mother'.

pony running through a barren landscape

Sony Wildlife Explorers

Seven Sony photographers have teamed up with Sony Nordic to create the Sony Wildlife Explorers Group. Through their work, they aim to highlight how environmental issues affect planet Earth.

cracked ice in the arctic sea

Light in the Darkness

Photographing Orcas within Norway’s arctic night, Chris Schmid relied on fortitude, fieldcraft and the formidable Sony Alpha 7R V.

orcas surfacing in the norwegian sea

Winter 2022 Competition Winner

We reveal the winning entries from our Winter Instagram competition.

bare trees in a snowy winter scene

How it all Began

Professional photographer Kate has always had a soft spot for the humble 50mm lens. Here she relives her early days of photography testing the new FE 50mm f/1.4 GM.

cocktail glass on a bookshelf

After Dark With the New FE 50mm f/1.4 GM

Sony Imaging Creator, Oliver Wallner, took the new FE 50mm f/1.4 GM for a walk around the streets of Vienna after dark.

person on a scooter at night in vienna

Working With a Single Lens | FE 50mm f/1.4 GM

Sony Imaging Creator, David Nassim, goes back to basics with the FE 50mm f/1.4 GM on a pre-wedding shoot in Berlin.

2 ladies standing on the stairs facing each other

Bringing a fine-art project from idea to exhibition brings huge creative rewards, as Kaupo Kikkas finds out with ‘Inner Cosmos’. Here he explains its evolution, and how his Alpha 7R IV helped him complete it.

abstract bubbles

Lens Profile | 100-400mm GM

From landscapes to mammals, insects to birds - wildlife photographer Javier Aznar reveals why the Sony 100-400mm f/4.5-5.6 OSS G Master lens goes with him everywhere.

brown moth sitting on a tree

Cinematic Filmmaking with the Xperia 1 IV

Filmmaker Dennis Schmelz reveals how the small, yet powerful Sony Xperia 1 IV gave him the freedom to shoot in the Swiss Alps.

skier about to hit the slopes

Seeing is Believing

Adventure photographer, Joni explains how Sony’s FE 35mm f/1.4 GM lens helps him bring home extraordinary moments.

icy mountain peak

Cornwall in Slow Motion

Sony Ambassador James Matthews tries out the new Xperia 1 IV on a road trip to Cornwall, England

hand holding a surfboard under water

Pushing Creative Boundaries

Sony Ambassador Mike Will swapped his usual Alpha cameras for a chance to test drive the new Xperia 1 IV

mike will framing a shot of a dancer in mid air

Drumbeat with the Sony ECM-B10

Jacques Crafford

Filmmaker Jacques Crafford challenged himself to create a short film and record all the audio using the Sony ECM-B10 wireless shotgun microphone.

jacques crafford filming while sitting on a shopping cart

Lens Profile | 100mm f/2.8 STF GM OSS

Páll Stefánsson

Photographer Páll Stefánsson tells us about his always-on lens of choice, the Sony FE 100mm f/2.8 STF GM OSS.

bare flower stems illuminated by sunlight

Everything in Balance

Mixing the demands of travel and nature photography, stills and video João Amorim finds the Alpha 7 IV to be his perfect partner.

joao amorim watching hot air balloons in turkey

The Endless Horizon

Professional filmmaker Alexandru pushes the new FE 20-70mm f/4 G to its limits on an extreme sports commercial shoot.

close up of a sony sel sel2070g

The New Standard

Content creator Liam braves the stormy Fanal forest in Madeira to test the new FE 20-70mm f/4 G lens.

bent tree in the fanal forest

Snapshots | Iceland with the Alpha 7 IV

Photographer Marcel Siebert shares moments from his trip through the land of elves and trolls.

icelandic waterfall in a majestic landscape

Island of 1000 Gods

When filmmaker Dennis Schmelz travelled to Bali, he wanted to create a film that showed the culture and heritage of the beautiful Indonesian island.

ariel view of balinese islands

Immortalising Nature

Professional videographer and photographer Ananda takes the new FE 20-70mm f/4 G lens on a landscape hike.

red rocks in a dark landscape

Success all Areas

Making movies and stills all around the world, content creator Andrea Font has found the perfect partner in the Alpha 7S III.

ribbons blowing in the wind at a music festival

FX30 | Create with a Purpose

Filmmaker and conservationist Zimy takes the FX30 to French Polynesia

lady in a forest holding a sony fx30

Shooting with Prime Lenses

Switching out her usual G Master zooms, Hannah puts some Sony prime lenses to the test on a beauty shoot.

lady in dress seated next to a cake stand

Tomasz Tomaszewski - Gaze

Tomasz explains how he made this vibrant street portrait with a little help from his Sony Alpha 1

Tomasz Tomaszewski portrait of a man in tribal costume

Lens Profile | The Everything Lens – 135mm f/1.8 GM

Photographer Terry Donnelly explains why he uses the razor sharp Sony FE 135mm f/1.8 G Master lens for various photography assignments.

squirrel leaping through the air

Choosing Your Next Microphone

Content creator and photographer Stefan Krenn explains how Sony’s microphone offerings can give your audio a professional touch.

sony a7m4 in a camera bag

Shoot for the Moon

The moon can be a tricky subject to master, but as René Ringnes explains, with a lens like the FE 100-400mm f/4.5-5.6 GM OSS, you can make one giant leap in quality.

golden moon behind a purple lit building

Taking it to the Next Level

Photographer and pilot, Joris Kuijper, on his journey to capture amazing aerial images, and how the new Sony Alpha 7 IV is helping him do it.

the milky way seen from the sky

Autumn 2022 Competition Winner

The leaves have fallen, and with snow just around the corner, we look back on the winners of our latest Alpha Autumn Instagram competition.

alan ranger red leaves on trees in a forest

Lens Profile | Budapest and the FE PZ 16-35mm f/4 G lens

Giorgio and Martina

Travel vloggers Giorgio and Martina share their experiences shooting a weekend away in Budapest with the Sony FE PZ 16-35mm f/4 G lens.

lady on a spiral staircase looking up

Discovering the Amalfi Coast

Alessandro Laurito

Landscape photographer Alessandro takes in the delights of the Amalfi coast with his 12-24mm and 70-200mm G Master lenses

illuminated sailing ship at sea

Long Shots | Basketball with the Alpha 1

Mine Kasapoğlu

Sports Photographer Mine Kasapoğlu explains why she broke convention by shooting basketball with the FE 400mm f/2.8 G Master lens on her Sony Alpha 1

basketball player looking pensive

Simplicity and Emotion

Serbian photographer Nemanja Maraš explains his newfound love of shooting against a white background and how it gives him the freedom to capture the character of his subjects…

seated couple facing each other against a white background

In the Wild with the Alpha 7S III

Wildlife filmmaker Tomasz Gladys reveals the incredible ways he combines his fieldcraft skills and his Sony Alpha 7S III to film breath-taking bird migrations

group of geese taking flight

Jan Tichy - Dancer

Up close and personal – Jan Tichy reveals how he gives his subjects freedom of expression when taking their portrait

portrait of a lady holding her hands to her face

Deciding to mark her 40th birthday differently, Rachel set out to find 39 other women born on the same day as her, to talk about how they felt about where they were in their lives.

rachel tracy talking to a lady about cameras

Andrea Frazetta - Fishermen of Stromboli

Andrea tells us the untold story of the fishermen of Stromboli returning to the shores of one of the world’s most active volcanoes

a fisherman of stromboli pulling a net from his boat

The Monochrome Arctic

Sometimes stripping things back to the essentials can show the familiar in a new light. French wildlife photographer, Laurent Baheux reveals the story behind his choice to shoot Arctic wildlife in black and white.

lone seagull flying over a snowy landscape

Alpha 7R V | Fashion Photography

Kenton Thatcher

Portugal-based professional photographer Kenton Thatcher puts the new Alpha 7R V through its paces on a fashion shoot in Lisbon

model wearing a green ring of light

Alpha 7R V | Nature Exploration

Gamander López

Wildlife photographer Gamander López switches from usual Alpha 1 to test the new Alpha 7R V in the field.

a baby deer looks back at the photographer

Alpha 7R V | Exploring Madeira

Join Albert as he tests the new Sony Alpha 7R V on the beautiful island of Madeira

mist over a mountain in madeira

Alpha 7R V | Creative Weddings

Béatrice de Guigné

Professional wedding photography Béatrice de Guigné travels to Morocco to test the new Alpha 7R V on a wedding shoot

beatrice de guigne holding her sony a7rm5 with sony sel35f14gm

Lens Profile | FE 70-200mm f/2.8 GM OSS II

From landscapes to adventure, Sony's 70-200mm f/2.8 G Master II is one of the first lenses that photographer Albert Dros packs in his bag. He explains why he loves the lens and how he gets the best from it.

man on a horse being lit by a ray of sunlight

The Scale of the City

Join Liam as he embarks on a photo-walk in London to try the new compact APS-C wideangle lenses

night shot of the river thames showing the london eye

Image and Imagination

Fine-art photographer Julien Mauve on creating his captivating projects: from concept to gallery.

julien mauve sony alpha 7R two spaceman taking a selfie with martian landscape behind

Get Your Pulse Racing

His thrilling MotoGP images take viewers straight to the heart of race-day emotion. Here Alex tells us how he takes his spectacular photos and how his Sony Alpha gear helps him do it.

motogp rider celebrates winning

Music specialist Morten Rygaard reveals the joy of shooting gigs and festivals with his Sony Alpha 1 and Alpha 9 II

brian may from queen playing his guitar on stage

The Beautiful City

Olivier Schmitt

Photographer and filmmaker Olivier Schmitt revisits the streets of Paris with the new Sony APS-C wideangle lenses

man holding a gimbal with a sony camera mounted on it

Summer 2022 Competition Winner

As the sun begins to set over this year's summer, it is time to announce the winner of our latest seasonal Instagram competition.

mel zagers lady standing in the sea as the sun sets behind

Sjoerd Wesselink

Professional filmmaker Sjoerd Wesselink travelled to Indonesia to put the new Cinema Line FX30 through its paces.

filmmaker filming a young lady on a beach

Returning to the Earth

Travel specialist Damon Beckford on how revisiting your favourite places can build a better picture

snowboarder standing in front of the sunset on a mountain

Never Miss an Opportunity

Filmmaker and content creator James Matthews shoots with the new Sony FX30 Cinema Line camera.

man standing in an ice cave with the light behind

The Driftwood Artist | Testing the new FE PZ 16-35mm f/4 G

Alice Greenfield

Filmmaker and photographer Alice Greenfield tests the new FE PZ 16-35mm lens on her new film ‘The Driftwood Artist’

alice greenfield crouching down with her sony alpha 7m4

Leap into the World of Filmmaking

Join us here to watch our special announcement and online event. 28/09/22 - 15:00 (BST) / 16:00 (CET)

leap into the world of filmmaking banner

Carolina | Testing the new FE 24-70mm f/2.8 GM II

Susanna Kosa and Dennis Schmelz

Filmmakers Susanna and Dennis travelled to Sardinia to test the new FE 24-70mm f/2.8 GM II on the beautiful short film Carolina

2 ladies on horseback with the sunset behind them

Alpha 7 IV | A Love for Rome

matteo bruno looking at the lcd screen on his sony a7m4

The Creative Process

Young filmmaker Stefan Krenn tests the new 11mm, 15mm and PZ 10-20mm lenses on his ZV-E10

young lady posing on steps

Mindful Photography

Alice Greenfield

A trip to Portugal provided Alice with the perfect excuse to test the Sony Compact G prime lenses.

alice greenfield holding a sony a7m4 with sel24f28g

Bloom - A Sony FX3 Cinematic Short Film

Salomé tests the new FX3 Cinema line camera on her short film, Bloom

salome rapinet filming with her fx3

Filming the Mountain Rescue Service

Fullface Productions

Follow the Fullface production team as they shadow the work of the Czech Republic Mountain Rescue Service

skier with his dog on the slopes

Staying Ahead of the Game

Tolis Fragoudis

Tolis Fragoudis on how the Sony Alpha 7S III helped him keep pace with a professional freerunner in one of his latest filmmaking projects.

female athlete upside down in mid air

Retracing my Steps: Alpha 7S III

Philip Bloom retraces his steps to test the new Sony Alpha 7S III

philip bloom adjusts the focus on his sony alpha 7S III

Trust Your Nerve

Covering world-class tennis, pro sports photographer Diego Souto backs himself and his Sony Alpha 1 to capture ace moments.

tennis player reaching for a shot

In his remarkable film ‘Home’, Stefan combines his passion for cycling and photography and offers us a breathtaking insight into his homeland of Austria

dark clouds swirling around a mountain peak

Travel Vlogging with the α6600

Jonah has been using Sony cameras for the past four years. Here, he tells us how he sets up and uses his Alpha 6600 to make videos for his popular YouTube channel.

Sony A6600 with microphone attached being held facing the videographer

The Secret Cupboard

Professional filmmaker James Glancy takes us behind the scenes of his imaginative short film, The Secret Cupboard.

young boy in a checked shirt

Zapper | A Sony FE 50mm f/1.2 GM Short Film

Alan Stockdale tests the new FE 50mm f/1.2 GM on his playful short film, Zapper

filmmaker frames a shot on his alpha camera

Walden – A Sony FX3 Cinematic Short Film

Join Dennis on the set of his latest short film, Walden, as he tests the new Sony FX3.

man carrying photo gear in the snow

Frozen Filmmaking

Filmmaker Dennis Schmelz tells us about how he captured the frozen sights of Greenland using a pair of Sony Alpha cameras.

dennis schmelz sony alpha 6500 house in greenland surrounded by flowers

Filming the Serengeti with the Alpha 7S III

Wildlife professional Chris Schmid tests the new Sony Alpha 7S III in Tanzania

Chris Schmid sony alpha 7RM4 chris with his alpha camera mounted on a tripod

A Day in the Life: Alpha 7S III

Olivier Schmitt

Olivier Schmitt tests the new Sony Alpha 7S III

olivier schmitt sony alpha 6400 alpha camera mounted on a crane with a remote control

Happily Ever After

George Kasionis and Stam Tsopanakis

Cinematographers George Kasionis and Stam Tsopanakis use the Alpha 7 III as the perfect companion to their storytelling approach

couple holds hands in a hay field in tuscany as the day ends

Capture it Neat

Nia Ravichandran

For Nia Ravichandran, drinks are so much more than just beverages, and she explains the intricate details she focuses on with her Alpha 7 IV

smoke rising from a glass

The Cinematic Look

Freelance videographer Jenny Alice tries the FE PZ 16-35mm f/4 G on a fashion shoot

dancer in a white dress

A Trip Through the City

FX6 V2.0 Firmware

Filmmaker Nicolai Brix tests the new V2.0 FX6 firmware on a recent assignment in Las Palmas

Nicolai brix filming a fashion model standing on a wall

The Secrets of the City

Scaling buildings and bridges to discover hidden locations at night? Jeroen van Dam takes it all in his stride…

looking up at an angular skyscraper at night

Through the Fire

Gonçalo Delgado

Photojournalist Gonçalo Delgado reveals how he keeps his cool whilst documenting the story of Portuguese metal workers using his Sony Alpha 9 II.

worker scraping molten metal from a furnace

Wild Encounters

Süha Derbent left his usual camera kit behind and swapped it for the Sony RX10 IV to photograph foxes in sub-zero temperatures

suha derbent sony rx10IV fox sitting in the snow next to its tracks

Jaakko Posti – Misty Morning in the Roke Trail

Jaakko Posti tells us about one of his favourite images

cyclist performing a mid air leap

Ice Gold: Following an Olympic Snowboarder

Jaakko Posti reveals how his lightweight and compact α7R III is a heavy hitter for hybrid shooting on the slopes

jaakko posti sony alpha 9 snowboarder performs an impressive backflip

Taking it to Extremes

Finnish photographer Jaakko Posti finds the snowy conditions provide the perfect backdrop for his amazing images.

jaakko posti sony alpha 7RII a cyclist rides slowly down a steep hill as the sun sets behind him

Capturing Anything the Arctic Throws at me

Watch Ole's remarkable video as he captures all the arctic has to offer

ole salomonsen a whale tail flipping out of the arctic waters

Wildlife in the Garden

Staying one step ahead of the animals with Sony's Alpha 1 and the new 70-200mm f/2.8 G Master lens.

Mārcis Baltskars - Miraculous Rain

Mārcis Baltskars shares his favourite image with us, shot using the Sony Alpha 7R IV

newlywed couple kissing in the rain

Albert Dros takes us on a magical tour of macro discovery with his Sony Alpha 7R IV and FE 90mm f/2.8 G Macro lens

white flowers frozen in ice

Feeling the Chill

Bertrand Bernager

How the Alpha 1 helped Bertrand Bernager capture his voyage of discovery amidst Iceland’s stunning landscapes.

lone figure in a snowy landscape

Spring 2022 Competition Winner

As usual, we received thousands of entries and picking the overall winner was no easy task.

Cornelia Fotescu dandelion framed against the setting sun

Gabor Erdélyi - Surfer in the Sandstorm

Gabor Erdélyi shares his favourite image with us, shot using the Sony Alpha 7 IV

surfer falling off his board in an orange scene

Life in the Fast Lane

Motorsport pro Philip Platzer describes how the Sony Alpha 9 II helps accelerate his blistering brand of trackside photography

motorbike leaning into a corner at high speed

Making Monochrome Memories

Jorge Miguel Jaime

Jorge Miguel Jaime on how he blends romance and candour to record a wedding day’s most special moments, and how the blend of black and white creates a whole new emotion

bride and groom smiling

Marek Arcimowicz - Spontaneous Shot

Marek Arcimowicz tells us about one of his favourite images

a baby reindeer illuminated in the reflection of a raindrop

Uroš Podlogar - Soaring Over Lake Bled

Uroš Podlogar tells us about one of his favourite images

airplane flying over bled island

A Spring in Your Step

Michael Schaake

How landscape photographer Michael Schaake keeps on the move to capture the joy of Spring

sunset behind a rocky shoreline

Terry Donnelly - Pilot Costello

Terry Donnelly tells us about one of his favourite images, shot during the pandemic on his trusty Alpha 7C

pilot looking serious photographed through a window

Pioneer to the Falls

Páll Stefánsson

How Páll Stefánsson developed a natural approach to the wonders of the icelandic landscape

misty waterfall over a green landscape

Footvolley | Testing the new FE 24-70mm f/2.8 GM II

Mathias Kniepeiss

Multi-talented professional photographer Mathias Kniepeiss tests the new FE 24-70mm f/2.8 GM II on a fast-paced assignment in Tel Aviv

mathias kniepeiss holding a sony alpha 1 with fe 24-70 gm mk2

Finding Your Flow

Travel and landscape photographer, İlhan Eroğlu, talks about how he captures the beauty of the planet’s rivers with his Sony Alpha 7R IV

golden leaves in a river

Winter Competition Winner

The results are in, and we are pleased to announce the winning images from the thousands we received.

3 bare trees on a snowy hilltop

A Place in the Heart

Massimo Siragusa

How Massimo Siragusa captures the soul of buildings and architectural spaces with his Alpha 7R IV

modern red brick building with a sculpture in front

Sony World Photography Awards 2022

Winners announced

We are delighted to announce the overall winners in the prestigious Sony World Photography Awards 2022

Adam Ferguson, Australia, Photographer of the Year, Professional competition, Portraiture, SWPA

The Soul of the City

Thomas Kakareko

How Thomas Kakareko’s captivating sunset street scenes brought him out of a dark place.

man standing on a chimney stack gazing at a spectacular sunset

Daniel Ochoa de Olza – Kissing in a Gloomy Period

Daniel tells us about one of his favourite images from his ‘kissing in a gloomy period’ project.

couple kissing in front of a metro subway

Jump In | Testing the new FE PZ 16-35mm f/4 G

Professional filmmaker Alan Stockdale tries out the new FE PZ 16-35mm f/4 G lens on his dynamic short film, Jump In

group of youngsters skipping in front of a wall at night

Uğur Umay – Torluk

Uğur Umay tells us about one of his favourite images

a worker stands next to a pile of burning charcoal

First Adventures: Exploring Greenland with the α7R IV

With the midnight sun creating beautiful soft light, Greenland was the perfect place for Albert Dros to shoot with the new Sony α7R IV.

red sailing boat in front of a large iceberg with a red moon visible behind

Whatever the Weather

Landscape and travel photographer, Mickaël Peralta on how his storm-sealed Sony gear helps him capture the true atmosphere of amazing locations around the world.

man standing at the bottom of a waterfall

Danas Macijauskas - Capturing the Perfect Moment

Danas Macijauskas tells us about one of his favourite images, shot at the infamous Dungeons surf spot in Cape Town, South Africa.

surfer about to be hit by a huge wave

Winter Wonderland

Francis Bompard

Alpine sports pro, Francis Bompard takes on a trip to the World Cup skiing, and tells how his Alpha gear has opened up new levels of speed and creativity on the slopes…

group of skiers before a race

Peter Neill – The Script

Peter Neill tells us about one of his favourite images

the script band on stage in front of a huge audience

The Call of the Wild

Landscape and commercial pro, Jack Harding chats about what draws him to make unique images of the wilderness with his Sony Alpha 7R IV.

man standing by a lake with mist rising from the water

All That Moves Around Music

Maaike Ronhaar’s latest documentary-style project focuses on the intimate and vulnerable side of music photography.

maaike ronhaar sony alpha 7RIII guitarist on stage tipping his head back as he plays a solo

Good Enough to Eat

Pro photographer Kate Kirkman on the intricacies of food photography and how her Sony Alpha 7R IV makes it easy

aubergine and cream cheese on a piece of slate

Luigi Baldelli | First Day of Lockdown

Luigi Baldelli tells us about one of his favourite images

lady wearing a facemask hides her face from the photographer

Autumn Competition Winner

As the last leaves fall from the trees and the cold, winter weather sets in, we are thrilled to have announced the winner of the Autumn round of our Instagram competition.

wooden boats resting against a jetty on a calm lake

Shooting Iceland with the Sony Alpha 7C

Stefan Liebermann

When Stefan saw the volcanic eruption at Fagradalsfjall, Iceland, he immediately packed his Sony Alpha 7C and set off to photograph one of nature's greatest spectacles.

volcano shooting sparks into the air

Maaike Ronhaar - Jevin de Groot ‘Temple Fang’

Maaike Ronhaar tells us about one of her favourite images

guitarist on stage playing with his eyes closed

The Perfect Photography Partners

Sony x PA Media Group

PA Media group explain their recent switch to Sony Alpha cameras.

rescued people getting off a lifeboat

Trust in the Process

Pro photographer Frank Doorhof on how his down-to-each approach to celebrity subjects creates compelling portraits

a lady sitting in a chair backwards

Shooting portraits with the new Sony FE 50mm f/1.2 GM

When you shoot naturally, every drop of light can make a difference. Beatrice tells us about using the new FE 50mm f/1.2 lens for the first time.

classic portrait of a lady outside

Light and Colour | Shooting Opera with the Alpha 1

Mathias Kniepeiss

From Formula 1 to portraits, drone racing to fashion, Mathias photographs it all. His go-to camera is now the Sony Alpha 1, which he uses to shoot everything, including a recent opera in his native Austria.

actor swirling a flaming baton

Josef Bollwein - In the Line of Fire

Josef Bollwein tells us about one of his favourite images

two athletes leaping over a line of fire before the finish line of a race

Life Is What You Make It

We spoke to still life and product specialist, Pablo Gil, on how he turns his creative ideas into reality with his Sony Alpha.

vegetables on a wooden board

Tomasz Markowski - Crash

Tomasz Markowski tells us about one of his favourite images

group of cyclists crashing into barriers during a race

Cool Shots | Winter Landscapes

It is one of the most beautiful times of year to take photos of our world, but as İlhan Eroğlu tells us, it is also one of the toughest.

snowy island with orange huts in front of a mountain

Javier Aznar - Soldier Ant Bite

Javier Aznar tells us about one of his favourite images

soldier ant sitting on a human thumb

The Thrill of the Mountain

Mine Kasapoğlu

Pro sports photographer, Mine Kasapoğlu, on shooting the world's most dangerous ski race with her Sony Alpha 9 II

skier in mid air leap

Too Hot to Handle

Massimo Siragusa

Shooting from the high slopes of Mount Etna to its deep volcanic caves, Massimo Siragusa’s project sees him enjoying the huge benefits of Sony’s Alpha 7R IV.

steps carved into the side of a rock face

Heavenly Bodies

Stefan Liebermann

Nightscape specialist, Stefan Liebermann, on the thrill of shooting stars with his full frame Alpha cameras

a man lying on a rock looking up at the stars

Béatrice de Guigné - Happy Couple

Béatrice de Guigné tells us about one of her favourite images

silhouette of a bride and groom just about to kiss

Davide Monteleone - Sandarmokh

Davide tells us about one of his favourite images, published in the New York Times

sunlight shining through trees in a forest

Summer Competition Winner

Pedro Grimaldi takes first place in our Summer photo competition with his incredible image that encapsulated the spirit of the season.

two hands coming out of the sea

Alpha 7 IV | Nature Reserve at Helgoland

Alpha 7 IV | Magic Weddings

Maciej Suwalowski

bride and groom facing a mountain

Music To Your Eyes

Springing from a musical background into the world of photography, Estonia’s Kaupo Kikkas has combined the two arts, making portraits of musicians his mainstay.

man listening to music with eyes closed

Spotlight on Food

Pablo Gil, on how he creates striking images that transform food from something you eat, to something worthy of hanging on a wall

pablo gil sony alpha 7RM4 an orange blancmange strikingly lit with strong light causing long shadows

City of Stories

Murat Pulat’s City of Hope project shows us that the everyone has a story to tell

murat pulat sony alpha 7RIII lady standing by the docks in istanbul holding a bunch of roses

Capturing the Essence of a City

VuThéara visited Budapest for the first time and set about capturing the essence of the city

vutheara couple walking across a bridge in the cold

Telling the Story of the City

İlkin Karacan Karakuş

İlkin Karacan Karakuş shares how his Sony cameras help him share his love affair with his hometown of Istanbul

Ilkin Karacan Karakus sony A7RM2 seated man holding a bunch of red heart balloons

Bringing Personality to Portraits

Steffen Böttcher

Steffen discusses how coming out from behind the camera helps him create portraits with character and depth.

steffen boettcher sony alpha 9 black and white portrait of a blond haired lady

The Unseen Photographer

For Jan Tichy, street photography is a passion, a source of artistic expression, and something else besides. It’s a training camp.

jan tichy sony alpha 7M2 girl on bus

Ahead of the Game

Bertrand Bernager

Parisian street specialist, Bertrand Bernager, on how Sony’s latest compact G prime lenses are helping him document the city

gold coloured statue on top of a parisian building bathed in light

As one of the first photographers to try out Sony’s new compact range of G lenses, Terry Donnelly reveals more about what they are like to use

man hidden behind blades of grass

Light as a Feather

Kaisa Lappalainen

Kaisa Lappalainen tells us all about her latest adventure: shooting migrating birds with the compact but powerful RX10 IV

kaisa lappalainen sony rx10IV a kingfisher sitting alone on a branch

Movement Competition Winner

Beating thousands of other photographers, Roberto Manfredi is the winner of our latest Instagram competition, themed ‘Movement’.

long exposure of blurred city lights

Portrait Competition Winner: A Face in the Crowd

It was a powerful portrait by Emilio Barrionuevo that has won the first Sony Alpha Universe Instagram competition.

Emilio Barrionuevo sony alpha 7RII striking black and white portrait of a man resting his chin on hi

Pet Portrait Competition Winner

Denys Borysov wins the Alpha Universe Pet Portrait competition

Denys Borysov one eyed cat looking fierce standing on his hind legs

Landscape Competition Winner: Out of the Dark

Beating over 10,000 images, it was Fabian Balint’s simple image of a lone tree in a misty woodland that triumphed in the latest competition.

fabian balint sony alpha 7R3 a lone sparse tree in a misty forest

Two is Better Than One

Based in France and known as The Quirky, Beatrice and Jeremie combine their photography and videography skills for weddings.

the quirky sony alpha 9 couple embrace in front of rocky mountains

Nature Competition Winner: Up Close

Pedro Ajuriaguerra Saiz tells us how he captured his winning image

close up of an insects eyes against an orange background

The Perfect Wedding Partners

Specialising in intimate wedding photography, The Quirky travel all over the world to capture people’s special day

the quirky couple embracing after the wedding

Home Competition Winner: Togetherness

Selene Anna Lodi reveals how she captured her winning image

selene lodi golden syrup being dripped from 3 spoons

Spring Competition Winner

After weeks of incredible images, the judges have picked Esther’s image to be the one that most symbolised the onset of Spring

blackthorn flowers with pink leaves

Fast and Wide: 20mm f/1.8 G

Four Sony ambassadors share their first impressions of the FE 20mm f/1.8 G

terry donnelly sony alpha 9 wideangle portrait of a model with bright pink lipstick and piercings

Creating a Universe Through Fashion

Pro fashion photographer Sandra Åberg reveals how her Sony Alpha kit helps her to focus on emotional connections and telling a story

sandra aberg sony alpha 7r3 bride in a white laced gown stands in a forest atmosphere

Natural Weddings

Marcis Baltskars

The bride and groom and beautiful natural light all work together to make Marcis Baltskars’ wedding photographs stand out

marcis baltskars sony a7rIII bride and groom close up

A Break From Wedding Traditions

Jorge Miguel Jaime Báez

Specialising in candid style wedding shots, Jorge’s unconventional wedding photography is storytelling at its best.

bride and groom reflected in car mirror

FE 50mm f/1.2 GM | The Perfect Marriage

Wedding and fashion pro, Sandra Åberg, on how the new FE 50mm f/1.2 GM complements her portrait style

Lady leans with her head against her hands

Warm Expression

Mārcis Baltskars

Known for his award-winning wedding photography, Mārcis tells us about how he manages to capture such emotive images during the frenzy of the big day.

wedding couple embracing at dusk with the moon behind them

Product Review: 12-24mm f/2.8 G Master

Albert Dros and Michael Schaake

Sony Ambassadors Albert Dros and Michael Schaake review the new 12-24mm f/2.8 G Master lens

a poppy field in the netherlands after a rainstorm

Kyle Meyr uses the character of the wilderness to create compelling extreme sports stories

Kyle Meyr Sony alpha 9 pair of skiers stand atop snow covered mountain

David Bastianoni

How David Bastianoni is using the Sony Alpha 1 and FE 50mm f/1.2 GM to reach new levels of wedding perfection.

bride and groom looking at each other in a forest

A Different Landscape

Páll Stefánsson

Photographer Páll Stefánsson embraces the amazing light that can be found during bad weather to present his unique view of the world.

pall stefansson sony alpha 7RII icelandic landscape river delta

Fine Art Landscapes

İlhan Eroğlu on using the beauty of light and the power of his camera to add even more magic to his images

solitary man standing on a rock gazing across a still lake with mountains in the distance

Natural Lighting and How it Affects Your Shot

Photographer Albert Dros reveals how planning and waiting for the perfect light can take a scene from good to majestic.

the shark mountain landscape

Legendary Sports Pictures

Thomas Lovelock

Thomas tests the new Alpha 1 and finds it the perfect match for his high-speed images.

female gymnast resting on parallel bars

Shooting with the new FE 14mm f/1.8 G Master

Professional landscape photographer Albert Dros was amongst the first people in the world to try out the new Sony 14mm f/1.8 G Master

barren tree on a sandy dune

Seeing Something Special

Pro photographer Andreas Hemb takes a different approach to create out-of-the-ordinary wildlife images with his Sony Alpha gear

a bird shrouded in mist stares at the photographer

Photographing Great Grey Owls with the Sony α9

With rich Norwegian forest on his doorstep, Floris Smeets is able to get up close to photograph Great Grey Owls.

grey owl sitting on a post staring intently at the photographer

Shooting Squirrels with the Alpha 7R IV

Full of colour and character, red squirrels were the perfect subject for wildlife photographer Gustav Kiburg to test the abilities of the Sony α7R IV.

a squirrel stands with a bright red leaf

Speed and Agility

Chris puts the Alpha 1 through its paces in his favourite habitat, photographing big cats in the Serengeti

big cat sitting on a rock gazing outward

Reaching the Peak

Maki Galimberti

Maki tests the new Alpha 1 on a portrait shoot with a difference

simone moro poses atop a mountain

A Wing and a Prayer

Andreas talks about his latest project, documenting Sweden’s migrating grebes, and how the new Sony Alpha 1’s miraculous performance is helping him do it.

lone grebe gliding across a lake

Wildlife With the New FE 70-200mm f/2.8 GM OSS II

Petar takes the new FE 70-200mm f/2.8 GM OSS II to one of his favourite locations to photograph his beloved Kingfishers

kingfisher on a branch with wings outspread

Hands-on With the New FE 70-200mm f/2.8 GM OSS II

Aleksandra Szmigiel

Aleksandra puts the new FE 70-200mm f/2.8 GM OSS II through its paces at the racetrack

close up of a horses head shaking water

Marian Sterea - Big Black Hat

Marian Sterea tells about one of his favourite images.

portrait of a lady wearing a big black hat

Kenton Thatcher – Transparency

Kenton Thatcher reveals how he captured one of his favourite images.

three ladies lying submerged in a pool

Brendan de Clercq - Steven Oprinsen

Brendan de Clercq tells us about one of his favourite portraits.

portrait of steven oprinsen wearing a check shirt

Moments to Treasure

Yannick Zurflüh

Wedding pro Yannick Zurflüh on how his Sony Alpha cameras and lenses help him frame his subjects’ story

mother embracing her daughter before the ceremony

Picture-Perfect Portraits with the Alpha 7R IV

Kenton Thatcher

Advertising pro Kenton Thatcher on how the Sony Alpha 7R IV offers a unique blend of medium format quality and 35mm handling.

lady in flowing dress leaps through the air

Costume Staging

Mathias Kniepeiss

Mathias Kniepeiss relives his Venetian costume project and how the Sony Alpha 7R III helped him to pass his wardrobe test.

mathias kniepeiss sony alpha 7RIII masked model with a red and black baroque costume poses elegantly

Moving to the Next Level

Frank Doorhof talks about the vital ingredient of movement and how he captures dynamic shots with his Sony Alpha 7R IV

frank doorhof sony alpha 7RM4 lady wearing a black dress holds a whip over her shoulder while jumpin

Creativity from Adversity

Mathias Kniepeiss

Mathias Kniepeiss on how the Alpha 7R IV matched his own creative versatility in a very special lockdown project

matthias kniepeiss lady poses in front of stylish purple backdrop

The Power to Move

Merging the realms of photography and filmmaking, Virgo creates cinemagraphs with the power to grab your attention in an instant.

virgo haan sony alpha 7RII lady wearing a red dress seated at a red table with a matching table fan

Chris Schmid – Golden Eden

Chris Schmid reveals how he captured one of his favourite images.

herd of wildebeest in the serengeti bathed in orange light

Giovanni Auletta – Snow Dust

Giovanni Auletta tells us about one of his favourite images.

female skier in bankso bulgaria

Tomasz Tomaszewski – Children in Kathmandu

Tomasz Tomaszewski tells us about one of his favourite images.

group of children playing on a trailer in kathmandu

From Sportsperson to Sports Photographer

Mine Kasapoğlu missed out on her dream of competing at the Olympics, but this experience ultimately shaped her career as a photographer.

Mine Kasapoglu sony alpha 9 swimmer atop a diving board silhouetted against the sun

Discovery and Wonder

Andrea Frazetta

Join Andrea as he visits Stromboli island in Sicily, a place owned by the volcano 'Iddu' as the locals call it

andrea frazzetta lava bubbling inside a volcano crater

Conquering the Extremes

Andrea Frazetta

Andrea Frazetta tells us how his Sony Alpha gear helps him keep up with the most extreme of assignments

miner in the dark with a headtorch on

Mathias Kniepeiss

Mathias tells us how creative free time and his Sony Alpha 7R IV came together to make a striking series of advertising shots

lady with dark make up and gold wearing headphones

Andrea Frazzetta – Arctic Surfers

Andrea Frazzetta reveals how he captured one of his favourite images.

The arctic surfers Aline Bock and Lena Stoffel under the northen lights in Kabelvag, Lofoten.

Virgo Haan - Black is Back

Virgo Haan tells how he made one his most successful cinemagraphs

person sitting in a bath wearing a hat

Kaupo Kikkas - The Grand Jury

Kaupo tells us about one of his favourite images.

naked man standing amid rocks in the desert

Picture Perfect Precision with the Alpha 9 II

Francis Bompard

Ski World Cup regular Francis Bompard travels the globe to capture some of the best skiers as they perform at the highest level

francis bompard skier in mid air with snow flying all around

The World's Best

Bob Martin gives his thoughts on the new Sony FE 600mm f/4 and FE 135mm f/1.8 G Master lenses

bob martin sony alpha 9II a diver leaps from a tall diving board silhouetted against a moody sky

Reaching Out for Perfection

Aleksandra Szmigiel

How expertise, experience and of course the right kind of equipment all add up to success.

row of female runners lined up on the starting line

The Art of Patience

Wildlife pro Petar Sabol explains how pushing the boundaries of technology has made the Alpha 7R IV the perfect camera.

petar sabol sony alpha 7RM4 a sunlit green kingfisher sits on a branch with its catch in its beak

Travelling Europe with the α6600

Smaller, lighter and crammed full of features, the Sony α6600 has proved to be the perfect companion for landscape photographer İlhan Eroğlu

a striking crescent moon sitting above a church steeple in istanbul

Burning Down Barriers

Luigi Baldelli tells us about how his project on the charcoal burners of Italy’s Calabrian mountains brought the best out of him and his Alpha 7R III.

luigi baldelli sony alpha 7rIII close up of a calabrian charcoal burners hand leaning on his shovel

New York State of Mind

Viewing Manhattan through a landscape photographer’s eyes helped Ron Timehin’s project stand out from the crowd

Ron Timehin sony alpha 7RM3 nightime looking across to mahattan with the brooklyn bridge visible

Far from the Crowd: Japan in Detail

Gábor Erdélyi

Taking a break from his commercial work, Gábor has been working on a personal project finding joy and beauty in the less photographed parts of Japan.

red metal frame in green foliage

Travelling for the Heart

İlhan Eroğlu, tells us about his recent trip to Myanmar, and how the Alpha 7R IV helped him record its authentic beauty.

three young monks leaping across white stone walls

The Outer Limits

Loving to shoot in extreme and challenging conditions, seasoned travel photographer Gábor Nagy explored the rugged archipelago of Madeira to find out if the Sony Alpha 1 could keep up.

person standing by an illuminated tree at night

Bertrand Bernager - Remontages

Bertrand Bernager explains the process behind one of his favourite images.

a group of skateboarders perform a jump in paris

Justin Jin – Baikal Ice

Justin Jin tells us about one of his favourite images

large overhanging ice shelf above a frozen lake

Catching the Moment

Danas Macijauskas

Danas Macijauskas on how capturing winning moments in high adrenaline sports comes down to a mix of the right skills and the right gear

danas macijauskas sony alpha 7III kite surfer high above rough waves with the coastline behind

Changing for the Better

Mathias Kniepeiss

Mathias Kniepeiss tells us how he took on new challenges in an unusual commercial shoot.

models painted as a chameleon

Sunken Treasures

Alexis Rosenfeld

Underwater specialist, Alexis Rosenfeld, talks about his new environmental project focusing on protection of the seas, and how his Sony Alpha kit makes it happen.

clear spiral jellyfish just below the surface

Moving Pictures

Alessandro Grassani

Alessandro is a storyteller who uses photography as his main form of expression, bringing compelling and vital stories to the world.

Africa, Ivory Coast. Dicko Hdiana is a seriously injured breeder during the clashes in the village

Capturing Italy with the Alpha 7R III

Maki Galimberti

Maki Galimberti’s ‘Casting Italy’ portrait project is all about giving everyday subjects cover-star treatments.

maki galimberti sony alpha 7RIII black and white portrait of a young man wearing a trilby hat

Terry Donnelly on the advantages of shooting diverse subjects, and how exposure to one area often makes him better at others.

terry donnelly sony alpha 7RII iron man statue on the seashore at night

Documenting the trials of Wiltshire Air Ambulance through the Covid-19 pandemic, Terry talks about the importance of telling such stories and how his Sony Alpha gear helps him do it.

paramedic climbing steps at night

Make The World Your Playground

Awe inspiring landscapes are great, but for Uros Podlogar photographing people doing incredible things in incredible places takes his images to another level

uros podoglar sony alpha 7RM2 canoeist in icy river

Hitting the Heights

Professional automotive photographer, Uroš Podlogar, talks us through a mountainous off-road project with the Alpha 7R IV

toyota truck in front of mountains

Isolation Insights

Brendan de Clercq

With his lightweight, high-powered α6600 in hand, Brendan de Clercq’s latest project puts a creative spin on the restrictions of lockdown.

brendan de clercq sony alpha 6600 deserted bridge and prominent clouds

Breaking Boundaries

Davide Monteleone

Davide Monteleone’s powerful portraits for Time magazine draw on past and present to tell human stories

migrant Lawerence Ebhohon in Lippstadt germany

The Power of Emotion in Macro Photography

Award-winning nature photographer Petar Sabol's pictures are technically perfect, but also visually thrilling

two butterflies sitting on blades of grass at dawn

The World Through Your Eyes

Instagram competition entries

From pets at home to vast landscapes under the Milky Way… Click to see some of the fantastic entries from α Universe Instagram competitions over the past year!

The World Through Your Eyes

Testing the LA-EA5 Lens Adaptor

Wildlife photographer Gustav Kiburg tests the new Sony LA-EA5 lens adaptor

gustav kiburg sony A7RM4 bird sitting by a pond looking up

Fighting for the Forest

Alessandro Grassani

Alessandro Grassani journeyed to Kenya’s Mau forest where his images are playing a part in conserving one of Africa’s most threatened environments

2 ladies sitting in a dark room

Sony World Photography Awards 2021

Winners announced

The World Photography Organisation is delighted to announce the overall winners in the prestigious Sony World Photography Awards 2021

tamary kudita african lady wearing a victorian dress

Tolis Fragoudis

Tolis Fragoudis tells us about his journey to the hidden glacial caves of the Swiss Alps, and how he captures their dramatic beauty with his Alpha gear

man sitting in an icy cave

King of Compacts: The RX100

Danas Macijauskas and Vutheara

Danas Macijauskas and VuThéara Kham explain why the Sony RX100 is the ultimate compact camera for delivering professional results

danas macijauskas sony rx100m5 a diver follows a guide rope down into the depths

Capturing Speed

Alejandro Ceresuela

Motorcycle fanatic Alejandro Ceresuela travels the world, capturing breathtaking images of MotoGP riders

alejandro ceresuela blurred image of a moto gp rider passing at great speed

Natural Selection

Chris Schmid discusses how he started telling the story of wildlife subjects with a more ‘environmentally friendly’ approach.

lone cheetah stares back at the camera

FE 35mm f/1.4 GM: Whatever the Light, Whatever the Weather

Stefan Liebermann and Dennis Schmelz

Stefan Liebermann and Dennis Schmelz on how the new Sony FE 35mm f/1.4 GM gives creative photographers and videographers more options in challenging places

Lake hintersee at sunrise

Against all Odds

Floris Smeets tells us about how specialising in both your subject and your choice of gear can bring truly amazing wildlife results

floris smeets musk ox standing in a distant winter landscape

Freedom's in Fashion

Lidia Popiel on how working with the Sony α7R III helps both her and her models to find freedom and expression on a fashion shoot.

lidia popiel sony alpha 7R3 model sits on the edge of a four poster bed looking stern

Winter Sports in Perfect Focus

Mine Kasapoğlu

Watch Mine as she shows how her Sony Alpha helps her capture fast-paced action on the slopes

mine kaspoglu skier negotiates a slalom course

Turning Passion into Photography

Alex Farinelli explains how he combined his two passions of motorcycles and photography

alex farinelli holding up his alpha camera and telephoto lens

Travel Light. Capture Flight

Photographer Petar Sabol is proof that using a bridge camera isn’t a compromise. In fact, Petar’s images show that there are many advantages.

petar sabol sony rx10IV butterfly sitting on the end of a curled leaf stem

Time is the Key

Laurent takes us behind the scenes for an exclusive glimpse into the life of a professional wildflife photographer

laurent baheux 3 big cats sitting in the shade of a tree

Marek Arcimowicz

With the RX100 at his side, Marek Arcimowicz says he feels free to go wherever the story takes him

marek arcimowicz sony rx100V 2 young lads on canoes paddling through the ocean

Ski Touring with Sony

Join Kyle and his friends as they head for the slopes just outside Oslo

kyle meyr skier makes his way down the slopes bathed in orange light

Shooting at Night with the α7R III

Mike Will visits London to capture some of the most exclusive night cityscape views

Mike will sony alpha 7RIII london cityscape

Out in the Cold

Frederik Buyckx

Frederik Buyckx has created a powerful series of images that show how humans and nature live alongside each other

lone horse rider sits atop a mountain looking at distant snow covered landscape

Musical Moments Captured

Professional music photographer Ralph Larmann reveals his tips for concert photography

ralph larmann singer stands on stage with his arms outstretched

Image is Everything

In the music business, how you look is as important as how you sound. Peter Neill reveals how he works with musicians to get the photos they want

peter neill sony alpha 7RIII rock star with gibson hummingbird guitar

Editorial and Advertising Photography

Kenton Thatcher

Kenton Thatcher reveals the planning and preparation that goes into the making of the iconic advertising and editorial images that we see every day

kenton thatcher sony alpha 7RIII musicians portrait with one jumping in the air

Who's Afraid of the Dark?

Mike Will tells us how he’s overcome the challenges of low-light shooting to produce a portfolio of captivating night-time shots

mike will sony alpha 7RIII man leans against a telephone box at night as traffic trails wind through

Survival of the Quickest

Will Burrard-Lucas

Will Burrard-Lucas captured the amazing landscapes and wildlife of Antarctica together thanks to RX10 IV.

a group of penguins stand on an ice shelf dwarfed by a huge glacier

The Speed of Light

Frederic Schlosser

Using his Sony Alpha kit, Frederic has found the cameras that can keep up with his creative visions.

frederic schlosser sony alpha 7RM2 blue car dramatically lit by a shaft of light

Glass Half Full

Visual storyteller Justin Jin took on two huge projects, revealing the inner workings of France’s most prestigious Champagne houses

justin jin sony alpha 7r3 grapes in a barrel

Capturing Motion

Bertrand Bernager

Street photographer Bertrand Bernager explains how he uses long exposure images to help capture the energy of a location.

bertrand bernager sony alpha 7RM3 multicoloured lights pointing up to the sky at night

Make Your Connection

Gábor Erdélyi explains how immersing yourself in exotic cultures leads to compelling travel images.

gabor erdelyi sony alpha 7RII dark and moody alleyway at night

Exploring Nature's Dramatic Beauty

Michael Schaake

Ever-changing light and dramatic landscapes is what drives photographer Michael Schaake to keep exploring, and no two days are ever the same

michael schaake sony alpha 7RIII wooden cabin by a still lake at misty dawn

A Misty Morning in the Dutch Forest

Albert Dros visits the 'Forest of the Dancing Trees' to try and capture the magical early morning light

albert dros winding road flanked by autumn leaves through a forest

Fast and Furious

Alejandro Ceresuela

From the pit lane to the track, Alejandro is there to capture every bit of the action of a Moto GP race

motorcyclist gets his knee down on a fast corner

Chris Schmid talks about how his Alpha cameras give him the opportunity to take pictures he could never take before

chris schmid sony alpha 7RII female cheetah in the serengeti stares back at photographer

Go with the Flow

Tolis Fragoudis

Tolis Fragoudis is an experienced traveler who loves going with the flow. His photography kit must adapt his style. Sony α7S II and α7R II are the perfect matches for him.

tolis fragoudis sony alpha 7RII orange clad sadhu looks earnestly at the camera

Beauty and the Beast

The internationally published wildlife photographer tells us how photography can teach us to love what we fear

javier aznar sony alpha 7RIII macro shot of 2 beetles mating atop a flower

A Feast for the Eyes

To make images of food stand out you have to do much more than simply point your camera at some food on a plate

pablo gil sony alpha 7RIII components of a milkshake floating in mid air

Viewing my World With the ZV-1

YouTube influencer Melanie Latooy shares why the Sony ZV-1 is her favourite camera for Vlogging

Christophe Brachet

Christophe Brachet tells us how Sony Alpha cameras have revolutionised his movie set photography

french actor dressed in rags holds a sack standing next to a stagecoach

Frank Doorhof, tells us about his strikingly creative fashion images and how turning impact up to 11 defined his look

frank doorhof sony alpha 7RII lady wearing a red dress poses in front of a gothic building

Talking Cameras

International sports photographer Bob Martin talks about his experiences picking up an Alpha 7R II for the first time.

bob martin sony alpha 9 gymnast bends completely over while twirling her ribbon

Fighting for Paradise

Tomas Wüthrich

Reportage photography takes time, and it can test you to the limit. But as Tomas Wüthrich’s ‘Doomed Paradise’ project shows, it’s also incredibly rewarding.

tomas wuthrich sony alpha 9 construction machine removing cut wood from forest

The Freedom for Creative Portraiture

Laura Zalenga walks us through her approach to capturing her distinctive portraits

laura zalenga lady lying in the sand with her head buried

Brendan de Clercq

In his latest project “One-minute portraits”, Brendan de Clercq shot a striking series of monochrome portraits using the eye AF feature of Sony α7R III.

portrait of an unshaven man wearing a black rollneck jumper

The Human Touch

Daniel Gossmann

Fashion and advertising pro, Daniel Gossmann, tells us how the Alpha 7R IV helps him connect on a human level

daniel gossmann sony alpha 7r4 close up on the face of a model looking away

A Panoramic Vision

Perhaps more well known for his portrait images, Dillian Markov has also created impressive panoramic landscape images.

dilian markov sony alpha 7II idyllic beach in cuba showing tree branches sticking out of water

A Champion of Sports

Bob Martin discusses his career and how his Sony Alpha cameras have changed his photography

golfer hitting a ball out of a bunke

Giovanni Auletta

Sports pro, Giovanni Auletta, tells us how adapting to an unusual sporting subject helped him out of lockdown

giovanni auletta sony alpha 9M2 gymnast concentrating as she twirls batons with streamers attached

My Land, Iceland

Páll Stefansson

Páll Stefánsson discusses the stories behind some incredible images he has captured of his homeland

pall stefansson sony alpha 7RM3 spectacular cave in iceland

A Story From the Edge of the World

Maciek Jablonski

Maciek Jabłoński on how his Alpha cameras helped him brave the coldest seas in the world and make his new documentary, Selma

maciek jablonski sony alpha 7M3 frozen antarctic mountains at dusk

The Eyes Have it

Robert Wolanski

How does Robert Wolanski make such compelling portraits? It’s all about reading the eyes, and waiting, he says…

robert wolanski sony alpha 7RII portrait of dominic miller

Majestic Pride: Photographing African Lions

By shunning the muted bleached colours of the African savannah, the lions in Laurent’s images are transformed into majestic characters

laurent baheux sony alpha 9 male lion looking sideways with the light hitting his mane

Nature. Up Close

Gustav Kiburg and Alexander Heinrichs

Photographers Gustav Kiburg and Alexander Heinrichs tell us how the flexibility of the Sony RX10 IV enables them to take incredible wildlife images, without compromising on image quality

killer whale in norway

The Night Lights of Singapore

Guillaume Ruchon

Wandering the streets of an unknown city may not be everyone’s idea of an adventure, but for Guillaume Ruchon, the dark street and neon lights of Singapore presented an exciting blank canvas.

a man bathed in red light sits on the steps of a swimming pool at night in singapore

Second to None: Shooting Sports with the α9 II

Diego Souto and Aleksandra Szmiegel

Sports photographers Diego Souto and Aleksandra Szmigiel have been getting to grips with the new Sony α9 II

footballer jumps up to head the ball as another player tries to tackle him

Daniel Ronnback

Daniel Ronnback on capturing the dizzying heights of the Lofoten Islands through the different seasons, and how his Sony Alpha kit helped him do it.

a lone figure at dusk standing atop a tall thin peak

Alexis Rosenfeld

Pro photographer and Sony Alpha user, Alexis Rosenfeld, describes his journey of undersea discovery and adventure

a lone ray swims against a deep blue backdrop dappled with sunlight